Terms and Conditions – Gold Standard Package (November 2026)

1. Introduction 

ITV Commercial (a division of ITV Broadcasting Limited) (“ITV”) is offering eligible advertisers the opportunity to purchase an upfront fixed-price advertising package across ITV Linear, ITVX, and ITV YouTube platforms, known as the "Gold Standard Package". This package will run between the 1st and 30th of November 2026. These terms ("Terms") apply in addition to ITV’s Broadcasting Terms and Conditions and Digital Advertising Terms and Conditions for 2026 (together the “Existing Terms” available at: https://www.itvmedia.co.uk/trading-terms-conditions/itv-airtime-terms-and-conditions). Capitalised terms used but not defined herein shall have the meaning given in the Existing Terms.

2.     Eligibility and Access

• The Gold Standard Package is strictly open only to brands that have not spent on ITV inventory during the 2026 calendar year prior to this campaign.

• Access to the Gold Standard Package is subject to availability, capacity constraints, and final approval by ITV at its sole discretion.

• Advertisers must commit 100% of their airtime and addressable advertising spend to ITV in respect of the relevant campaign period to qualify for this package.

• Without prejudice to the generality of ITV’s right to approve buyers and any other rights of approval under any of the Existing Terms, the Gold Standard Package shall not be available to ITV’s competitors or any advertiser with a time restricted copy or within a time restricted category such as gaming.

3.     Delivery and Allocation

• Delivery of Airtime and Digital Advertising will be determined by ITV, but will target a proportional split of 60% Airtime (linear), 30% Digital Advertising (ITVX), and 10% ITV YouTube inventory respectively, wherever possible.

• Exact ad placement will be dynamically optimised across the ITV portfolio according to the advertiser's target market.

• For linear broadcasting elements, ITV guarantees a minimum delivery of 75% in Peak viewing times (17:30-23:00). Furthermore, a minimum of 80% of placements will be located within highly sought-after Centre Breaks.

• By default, campaigns will be broadcast across the full network, though scalable regional options are available upon request.

• In respect of YouTube inventory, budgets will be booked and delivered on a net basis, with no agency commission or discount applicable to such spend.

4.     Pricing Mechanics

• Campaigns will be priced at a fixed Adults Cost per Thousand (CPT) of £17 (gross). All corresponding TVRs and impressions will be delivered against Adults.

• Requested audience skews across Adults, ABC1 Adults, 16–34 Adults and Women will be targeted through programme selection at ITV Commercial's sole discretion, with campaigns balanced across premium entertainment and sports.

• The stated costs are based on a 30-second equivalent TVC on ITV linear Airtime and ITVX, and a 30-second skippable ad format on ITV YouTube inventory. Standard time-length factors will be applied to ensure fair inventory yield across all platforms.

5.     Deal Independence

• The Gold Standard Package sits entirely outside of all pre-existing or overarching deal agreements between a buyer and ITV.

• Spend and delivery under these Terms will not be counted towards achieving applicable Share of Broadcast and/or volume commitments made under any existing buyer agreements.

6.     General Provisions

• ITV reserves the right to revise these Terms at any time.

• The Gold Standard Package is subject at all times to any laws, regulations, codes, rules, or guidance applicable to ITV and/or the buyer.

• These Terms, and any dispute or claim arising out of or in connection with them, shall be governed by and construed in accordance with English law, and the parties irrevocably submit to the exclusive jurisdiction of the English courts.

• Nothing in these Terms shall be deemed to constitute a legal offer.