The £500,000 prize: eleven fast-growth British brands shortlisted!

The Lloyds British Business Excellence Awards and ITV reveal the finalists for the ITV Growth Accelerator Award, with the winner taking home £500,000 of TV advertising across ITV

Eleven of Britain's fastest-growing consumer and business brands have been shortlisted for the ITV Growth Accelerator Award, the new category at the Lloyds British Business Excellence Awards, believed to be the largest and most commercially valuable prize ever offered by a UK business awards programme: £500,000 of ITV advertising, putting the winning brand in front of millions of viewers across ITV's broadcast channels.

Our Finalists:

Little Dish, Wuka, Fussy, Gretel, Borough Broth, Octopus Legacy, The Handbag Clinic, Lovetovisit, Rocksteady, By Rotation, and Loqbox.

The award, launched this year in partnership between the Lloyds British Business Excellence Awards, the UK's flagship business awards programme headlined by Lloyds Bank, and its media partner ITV, the UK’s largest commercial broadcaster, recognises a high-growth UK business, trading for a minimum of three years, that has built outstanding commercial momentum through brand, reach and customer engagement, with the ambition and operational strength to scale nationally.

Alongside the headline prize, every finalist receives a dedicated ITV Growth Package, which includes subsidised airtime bespoke guidance from ITV's SME incubator team, free access to ITV's measurement products and TV creative production at cost.

Sarah Austin, Founder of Empowered Events, which owns and produces the Lloyds British

Business Excellence Awards, said: "This is the prize I wish had existed when I was building my business from my kitchen table. For a challenger brand, half a million pounds of national TV advertising is not a trophy, it is a different future. It compresses years of brand-building into a single moment. That is what recognition should do: not just applaud growth, but accelerate it. With Lloyds Bank behind the programme and ITV behind this prize, these eleven finalists are standing on the biggest springboard British business awards have ever built."

Amanda Murphy, CEO, Lloyds Business and Commercial Banking, said: "Behind every

successful business is a story of ambition, determination and innovation. Inspiring

entrepreneurs backing themselves to succeed. That's exactly what the Lloyds British Business Excellence Awards celebrates. Our finalists are creating jobs, bringing new ideas to market, investing in their communities and helping drive growth across the UK's nations and regions. They represent the very best of British enterprise and we're incredibly proud to back them."

Kate Waters, ITV Director of Commercial Effectiveness, said: “Nothing supercharges growth quite like the power of TV advertising, which is why we’re so proud to champion the Growth Accelerator Award. The strength and ambition of the finalists across a variety of sectors shows how much innovation there is amongst British start-ups, and we’re excited to work with them to put their brands in front of millions of new customers”.

The eleven finalists span children's food, sustainable period underwear, bone broth, later-life planning, luxury restoration and resale, live events discovery, children's music education, fashion rental and financial wellbeing, a snapshot of where British consumer innovation is heading.

The winner will be announced at the Lloyds British Business Excellence Awards gala ceremony at Grosvenor House, London, on Tuesday 10 November 2026, in front of 1,200 business leaders, at the flagship evening of a programme supported by the UK government. In keeping with Awards tradition, winners ring the opening bell at the London Stock Exchange and are celebrated at the programme's annual reception at the House of Commons.

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