ITV SHOWCASE 2026 GAME: TERMS AND CONDITIONS OF ENTRY AND PARTICIPATION

 

These terms and conditions govern your participation in the live game (the “Game”) taking place at the ITV Showcase 2026 (the “Event”) at INNSiDE Manchester on Wednesday 18 June 2026. 

 

Privacy statement:

 

Any information and data which is provided by you to register to play the Game will be collected and processed in accordance with our privacy notice which can be found at [https://docs.google.com/document/d/1Kt1MPduzkMcxFwWlKLpq6eP0vrlCbo0aZ9GNhhgfFps/edit?tab=t.0]. 

 

Who can enter:

 

The Game is open to attendees of the Event who are: (a) aged 18 years or over; (b) employees or representatives of an advertiser or an agency acting on behalf of an advertiser; (c) not an immediate family member (including any live-in partner) of the Promoter or companies within the ITV group of companies or any other companies which are not an advertiser or agency; and (d) not in any way or professionally connected with the Game (“Eligibility Requirements”). 

 

Registration requirements:

 

To register to play the Game, you will need to (i) provide mandatory information as shown on the scratch card provided to you, including: your full name, [organisation details (e.g agency or advertiser)], the advertiser you are playing on behalf of, email address and mobile phone number; and (ii) agree to these ITV Showcase 2026 Game Terms and Conditions (“Terms and Conditions”) by ticking the tick-box on the scratch card (together, the “Mandatory Requirements”). 

 

Opening/closing date & time: 

 

The Game will be played live at the venue during the Event. You must comply with the Mandatory Requirements before the Game starts. 

 

Game mechanic:

 

The ‘knockout’ rounds: 

 

There will be a scratch card on each audience seat. During each round, the presenter will ask a multiple-choice question with four (4) answer options (“MCQ”). You will have thirty (30) seconds (“Time Limit”) to answer the MCQ by scratching the scratch panel matching your answer. After the Time Limit, the presenter will reveal the correct answer. If you answered the MCQ correctly within the Time Limit, you will remain in the Game to play the next round. If you: (i) failed to scratch the scratch panel within the Time Limit; or (ii) answered the MCQ incorrectly, you are immediately eliminated from the Game and must place your scratch card under your seat for the remainder of the Game. 

 

The Promoter reserves the right to play as many knockout rounds as necessary during the Game to narrow down the audience to a number of final participants (ten (10) people maximum) (the “Finalists”). 

 

Final round: 

 

The Finalists will be invited on stage and be provided with a whiteboard and a pen. The final question will be open-ended. The Finalist must write their answer on the whiteboard within the Time Limit, and show their board to the presenter and the audience simultaneously, when asked by the presenter. The Finalist who provides the correct or the closest answer to the correct answer to the final question, will win the prize. If there is a tie, the presenter will ask tie-breaker questions until there is a single winner. 

 

Each advertiser may be represented by multiple attendees during the ‘knockout’ rounds however, an advertiser can only be represented once in the final round of the Game. In the event that multiple attendees present at the Event play the Game on behalf of the same advertiser and are Finalists, it is your responsibility to nominate the person who will play the final round of the Game before the final round starts. Please note that only advertisers can be nominated in the Game. For the avoidance of doubt, if you are from an agency, you must play on behalf of an advertiser.

 

The Promoter reserves the right, at its sole discretion, to vary the format, timing, number of questions or structure of the Game at any time during the Event.  Any such variation will be announced during the Event and such format as announced during the Event will prevail.

If the Game is cancelled for  any reason, the Promoter does not accept responsibility in these circumstances and the prize will not be awarded. 

 

Fairness and disqualification:

 

Prior to the start of the Game, you will be required to make a public, verbal commitment to play honestly, independently and without the use of electronic devices. The Promoter and/or the presenter reserve the right to disqualify any participant at any stage of the Game (including after the prize has been awarded) if it reasonably believes, in its sole discretion, that the participant:

• has cheated, colluded, or used external means to arrive at the answer (e.g. use of an electronic device);

• failed to play the Game in accordance with the presenter’s instructions and/or these Terms and Conditions; and/or

• has not properly met the Mandatory Requirements. 

 

If the Promoter reasonably believes, in its sole discretion, that the winner of the prize has acted contrary to the spirit of these Terms and Conditions following the award of the prize to that participant, the Promoter reserves the right to withdraw the prize and award it to the next eligible entrant. 

 

The decision of the Promoter is final. 

 

Prize:

 

The prize consists of £100,000 (one hundred thousand pounds) gross (excluding VAT) worth of ITV Pause Ads inventory on ITVX (“Pause Ads”), which will be awarded to the advertiser nominated by the winner on their scratch card (“Winning Advertiser”). 

 

The prize can only be spent on Pause Ads and cannot be used to purchase airtime on ITV linear broadcast channels and cannot be spent on STV regions. 

 

The Winning Advertiser agrees that each booking for Pause Ads shall be made through the platform known as ‘Planet V’ subject to the terms and conditions set out at:  https://www.planet-v.co.uk/platform-terms. All Planet V targeting options will be available if the Winning Advertiser wishes to use them. All bookings of Pause Ads will be subject to a separate agreement between the Winning Advertiser or their respective agency, as applicable, and ITV Consumer Limited (the “Agreement”) which will incorporate the latest version of the ITV Digital Advertising and Digital Solutions Services Terms and Conditions (as at the time of the Order) available at https://www.itvmedia.co.uk/trading-tcs (the “Digital Terms”). 

 

The prize must be redeemed by or on behalf of the Winning Advertiser only and cannot be transferred to another organisation. 

 

The prize must be redeemed and used by 31 December 2026. Any portion of the prize not spent by 31 December 2026 shall be extinguished and the Promoter shall have no further liability to the Winning Advertiser in respect of the same. 

 

The prize cannot be exchanged for a cash alternative and will not count towards meeting any pre-existing commitments by the Winning Advertiser or the agency acting on behalf of the Winning Advertiser.

Promoter and prize provider: ITV Commercial (a division of ITV Broadcasting Limited), ITV White City, 201 Wood Lane, London W12 7RU (Reg. No. 955957)

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