Welcome to this August edition of the ITV Debrief which explores the business’ performance across all our linear and addressable channels over the last month; reflecting ITV’s truly cross-platform offering to advertisers.

In terms of reach on the big screen, across all our channels ITV reached 39 million adults on the TV-set in August, cementing ITV’s position as the biggest commercial TV service in the country.

Returning drama Trigger Point was the star performer of the month, with an average audience of over 4 million viewers per episode across its 2 August episodes. The series also made it into the top 10 performers this month in terms of ITVX streaming hours.

In August, ITVX further consolidated its position as the #1 commercial VOD service in the UK, once again reaching the most adults in a calendar month.

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