Welcome to the next edition of the ITV Debrief which explores the business’ performance across all our linear and addressable channels throughout February 2026; reflecting ITV’s truly cross-platform offering to advertisers.

In terms of programming, 49 episodes of ITV shows surpassed the 3m+ average viewers milestone in February. This once again demonstrates ITV’s unique ability to deliver mass audiences to advertisers.

Plus, last month Britain’s Got Talent returned to our screens for a nineteenth series and proved to be the star performer. The series premiere’s average audience of 4.5m viewers made it the biggest show across all commercial TV services in February.

Ready for the full story?