Welcome to the January ITV Debrief where we explore some of the brilliant results from the last month across all linear and addressable channels, and take a deep dive into our unrivalled performance.

ITV’s mass reach offering was complemented by unmatched levels of viewing, with ITV achieving a sum of 931M monthly viewer hours in January - more than double the combined total of the SVOD Ad-Tiers.

Another factor in ITV’s strong performance in January was the continued success of ITVX. The service consolidated its position as the #1 commercial VOD service in the UK, once again, reaching the most adults in a calendar month - continuing a streak that goes all the way back to the start of 2024.

Ready for the full story?

Download the complete January ITV brief below.