Welcome to this month’s edition of the ITV Debrief which explores the business’ performance across all our linear and addressable channels over the month of July.

Throughout the month of July, ITV’s mass reach offering was complemented by unrivalled levels of viewing, achieving 919 million viewer hours, over double the combined total of the SVOD Ad-Tiers.

The 2026 FIFA World Cup followed up a fantastic performance in June with an even better July. With an average audience of over 5 million viewers across 13 live matches, the World Cup was the top performer of the month in terms of both average viewers and ITVX streaming hours.

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