Welcome to this month’s edition of the ITV Debrief, exploring the business’ performance across all our linear and addressable channels in June and the first half of 2026.

Last month, ITV shows accounted for 96% of commercial TV episodes that surpassed the 3m+ average audience benchmark. In total, this milestone was achieved 48 times by ITV shows, with only two episodes from another commercial broadcaster or SVOD Ad-Tier achieving the same feat, once again demonstrating ITV’s unique ability to deliver mass audiences to advertisers.

The 2026 FIFA World Cup was the star performer of the month, achieving an average audience of 4 million viewers across 21 matches and becoming the fifth biggest commercial TV title of H1 2026.

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