Welcome to this month’s edition of the ITV Debrief which explores the business’ performance across all our linear and addressable channels in May of 2026.

Last month ITV shows accounted for 100% of commercial TV episodes that surpassed the 3m+ average audience benchmark. In total, this milestone was achieved 52 times by ITV shows. No other commercial broadcast or SVOD Ad-Tier achieved this feat, once again demonstrating ITV’s unique ability to deliver mass audiences to advertisers.

New drama Believe Me, based on a true story, achieved an impressive average audience of 4.4m viewers across its 6 episodes, making the show the second biggest drama title of the year across all commercial TV.

Now in it's fourth year since launch, ITVX saw another month of strong performance as the #1 commercial VOD service in the UK. Once again reaching the most adults in a calendar month.

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