Welcome to the September edition of the ITV Debrief, exploring the business’ performance across all our linear and addressable channels over the month. Last monthITV reached 40 million adults on the TV-set, cementing ITV’s position as thebiggest commercial TV servicein the country.

ITV’s mass reach offering in September was also complemented by unrivalled levels of viewing with ITV achieving 778 million monthly viewer hours this month, 1.8x the combined total of the SVOD Ad-Tiers. Plus, all-new drama The Blame was the star performer of the month, with an average audience of over 6 million viewers per episode. The series was also the top performer this month in terms of ITVX streaming hours.

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