Dynamic pause ad using live pricing data

We’ve built our AdLabs targeting with rich first-party data from over 40 million registered users on our streaming platform, ITVX. 


We mix that with powerful third-party data sets: think consumer data from Experian, and retail media data from Boots and Tesco. We use AI for contextual ad placement, too. All that lets us constantly create new targeting products and ad formats, like:  

Weather Targeting 


Cue your campaigns when the weather’s right in your target region.


Automated Contextual Targeting (ACT)

Show up for the moods or moments that matter in shows. Powered by Captify.


Diverse Audience Booster

Boost your campaign’s natural delivery to make it as inclusive as possible, by serving your ads on shows with audiences of colour.

Auto Match


In the automotive business? This one’s for you. Reach people looking for a new car, or target your competitors’ customers. Powered by Carwow.


Retail Match


Tap into the power of retail media using Tesco Clubcard or Boots Advantage Card data. Reach category shoppers, suppress current customers or drive frequency for existing shoppers.

Lead Gen Ads


Harness the performance power of TV advertising using our new lead generation format. This lets viewers share their contact details directly with only 2 clicks of their remote control, capturing qualified leads for advertisers without interrupting the viewing experience. 

Beta testers wanted

You have the targets. We have the tools. Let’s fine-tune together. 


You can activate all our AdLabs products on Planet V