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AdLabs Product is all about addressable pilots, activated via Planet V. We've got Data Match and Weather Targeting, which are ready for you to test and learn with us right now. We've also got lots of products in the pipeline so get in touch if you want to find out more, or if you have ideas of your own. 

Ready to Test:


Data Match

Bring your first-party data for insights, measurement and targeting.

  • Robust customer insights on your customer's behaviour across ITV Hub to power your wider planning
  • Target new customers by suppressing existing customers, target your existing customers to cross-sell and up-sell and create lookalikes or exclude your existing customers for maximum reach
  • Feed your data back into Infosum for post-exposure customer action measurement


Weather Targeting

Go live the moment your chosen weather criteria is met in the local region.

  • The weather API is refreshed minute-by-minute for every ITV micro region sjakdcnaskjdcmakdcmadca
  • This targeting uses yes/ no decisioning to target only when the weather criteria is met, meaning there's no wastage dfhoiafgkojfaewfsdsdsdsdcsdcsdcscssacksdxdscdcscdscdsdc
  • Weather is the second largest influencer on consumer behaviour; you can target real-time behaviour

In the Pipeline:

  • Data Matchmaker - Supercharge your targeting with second-party retail data.

  • Automated Contextual Targeting - Automatically align your brand with contexts (moods, objects or moments) which appear in ITV shows.

Register your interest

Have an exploratory chat to find out:

  • More about our AdLabs proposition
  • Which area is right for your business
  • How you can get involved in beta tests