Advertise on ITV
Broadcast TV’s power is unparalleled. And - as the UK’s biggest commercial broadcaster - we’ve got unrivalled reach. We’re where popular culture plays out: exclusive live sports, culture-shaping dramas, trusted daytime telly and reel-you-in reality that keeps them coming back for more, and more, and more.
Our sheer scale and range mean ads with us bring in outsize returns. Every channel’s a different character, too, designed for a different audience. So you can get the right eyes on you, through powerful brand-safe content.
Big and brilliant and beautiful, it’s the home of mainstream entertainment. Featuring our most popular shows: I’m a Celebrity… Get Me Out of Here!, Emmerdale and Coronation Street, ground-breaking dramas like Mr Bates vs the Post Office and Code of Silence, and the biggest live sports events. The daytime powerhouses, too: Good Morning Britain, This Morning, Lorraine and Loose Women.
ITV1 reaches 35 million adults (67.5%) every month
It’s real. Raucous. Outrageous. For reality and younger-skewing programmes like Love Island and Big Brother.
ITV2 reaches 2.9 million adults aged 16-34 (10%) every month
Great stories, passionately told. For much-loved classics like Vera and Grace, attracting more affluent audiences.
ITV3 reaches 6.9 million stay-at-homers (25.5%) every month
Straight-up, souped-up, all-action. For all things sport, from football to cycling, snooker, darts and horse racing.
ITV4 reaches 7.3 million men (29.3%) every month
For a hit of healthy competition
Advance Booking
Good news: we’re stopping charges for bookings after the AB day, up to the month your ads air. If you want to stick to your original AB day, you can. You’ll keep all your deal’s original benefits, too.
See AB Days for 2026/2027 below
-
Jan 2027 AB Day = 3rd November 2026
-
Feb 2027 AB Day = 8th December 2026
-
March 2027 AB Day = 5th January 2027
-
April 2027 AB Day = 2nd February 2027
-
May 2027 AB Day = 2nd March 2027
-
June 2027 AB Day = 6th April 2027
-
July 2027 AB Day = 4th May 2027
-
Aug 2027 AB Day = 1st June 2027
-
Sep 2027 AB Day = 6th July 2027
-
Oct 2027 AB Day = 3rd August 2027
-
Nov 2027 AB Day = 7th September 2027
-
Dec 2027 AB Day = 5th October 2027
-
Jan 2028 AB Day = 2nd November 2027
-
Feb 2028 AB Day = 7th December 2027
