Loose Women 2026

This is an exciting opportunity for a brand to be the headline sponsor of Loose Women from the end of April 2026.

Loose Women is a long-running daytime talk show featuring a panel of 20 opinionated, intelligent, diverse and relatable women who debate the issues shaping everyday life. With warmth, humour and honesty at its core, the show covers a wide range of topics including relationships, family, health, current affairs and celebrity interviews.

Each episode brings together different perspectives, encouraging open conversation and authentic discussion around the stories that matter most to its audience. Known for its candid opinions and supportive tone, Loose Women creates a space where real-life experiences are shared and celebrated.

A year-long sponsorship of Loose Women offers brands a unique opportunity to align with one of ITV’s most trusted and culturally influential daytime programmes. By capturing peak moments across special episodes, national conversations and cultural milestones, sponsorship of Loose Women offers a powerful daily platform for your brand to connect with an engaged audience.

Sponsorship Package Details

 Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Weekday Daytime 

• April 2026 - April 2027

• Approximately 150 x 60 minute episodes

Broadcast & Online:

On-air sponsorship idents

• 80” of sponsorship accreditation per 60 min episode

  
  

On Air Sponsorship Idents:

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

Online Streaming Idents:

• 10” sponsorship bumpers around free catch up content on ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky). 

• 5” sponsorship bumpers around short form content on the Loose Women website at ITV.com & STV.tv

• Estimated to achieve 7m impressions across 10” and 5” bumpers on ITVX.

Digital:

• Sponsor button across Loose Women website at ITV.com & STV.tv

• 25% SOV of display ad impressions (MPU & leaderboard) across the Loose Women website at ITV.com & STV.tv. Predicted to achieve 175k impressions

• 6x ITVX Takeovers, including 2 x production

Youtube:

• 20” Youtube pre roll (across Loose Women channel and Reality & Entertainment content)

• Includes 100% of ad inventory on the Loose Women Youtube Channel for logged-in users 25+

Rights to the programme

Rights to use Loose Women logo & ‘proud sponsor’ messaging across sponsors owned platforms including:

• Sponsorship idents 

• Social media and online (excluding paid) 

• PR and internal comms

• In-store and on-pack promotions

• ECRM 

• Competitions targeting consumers, trade & employees 

All activation and use of assets is subject to approval by ITV

Coming to market date : Wednesday 28th January 2026 on a 10 working day window

Open market date: Wednesday 11th February 2026

Guide price: £1,500,000 + VAT (Excluding production; subject to editorial approval and contractual agreement.)