This Morning Food

This is an exciting six month opportunity for a brand to sponsor This Morning food segments between March 2026 - August 2026. 

Featuring renowned chefs and irresistible recipes, This Morning’s food segments provide viewers with everything they need to elevate their home cooking with delicious and easy to follow recipe ideas.

From seasonal favourites to nutritious family meals and indulgent desserts, This Morning’s food segments give brands a perfect opportunity to connect with audiences who are passionate about food, often mindful of household budget and highly engaged with the UK’s most talked-about commercial daytime show.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Weekday Daytime

• Sponsorship of 2 x food segments a week between 2nd March 2026 - 28th August 2026 (six months), with one 10-second opening ident playing before the two live cooking segments.

Broadcast & Online:

On air sponsorship idents: 

• 1 x 10-second ident to play out before the food segment twice a week

• N.b. each ident is placed within the programme itself

Online idents: 

• As this is an in-show sponsorship the sponsors’ idents will be manually stitched into the programme. Idents will therefore appear on all platforms and won’t be clickable when shown on ITVX and the STV Player

Digital:

• 25% share-of-voice for display ad impressions (MPU & leaderboard) on the food section of This Morning programme page 

• 25% SOV on the This Morning programme page on stv.tv

• 2 x ITVX Home Page Takeovers, including 1 x production 

Licensing: 

Rights to use the This Morning Food logo on sponsor’s owned platforms including:

• Sponsorship idents across ITV and STV broadcast channels and catch up on ITVX and STV Player

• PR and internal comms

• Social media, excluding paid 

• Sponsors owned website, newsletters and e-commerce

• Competitions and giveaways, targeting consumers, employees or trade (subject to competition mechanism) promoted from sponsors owned channels (excluding paid)

• Consumer trade & PR 

Coming to market date: Wednesday 21st January on a 10-working day window

Open market date: Wednesday 4th February 

Guide price: £400,000 Gross + VAT

Restrictions: Gambling, Alcohol, Competitors of GoCompare (Headline Sponsor). HFSS brands to be reviewed on a case-by-case basis.