This Morning Food

This is an exciting six month opportunity for a brand to sponsor This Morning food segments between March 2026 - August 2026. 

Featuring renowned chefs and irresistible recipes, This Morning’s food segments provide viewers with everything they need to elevate their home cooking with delicious and easy to follow recipe ideas.

From seasonal favourites to nutritious family meals and indulgent desserts, This Morning’s food segments give brands a perfect opportunity to connect with audiences who are passionate about food, often mindful of household budget and highly engaged with the UK’s most talked-about commercial daytime show.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Weekday Daytime

• Sponsorship of 2 x food segments a week between 2nd March 2026 - 28th August 2026 (six months), with one 10-second opening ident playing before the two live cooking segments.