BE Studio: The Follow On - Men's T20 World Cup 2026

Flight: February 7th - March 8th 2026.

The Follow On is your daily, all-access show following the excitement of the Men's T20 World Cup 2026, delivering an unparalleled view of the tournament. This show is an extension of the successful Athlete's Voice series, produced in partnership with its esteemed founders, including Ben Stokes, Stuart Broad, and Jofra Archer.

Filmed in India and Sri Lanka, it delivers 25 episodes of focused content across all 55 matches. Former Love Island Winner, Max Morley, hosts—bringing mainstream appeal—alongside Chinmaya Sharma and Kunal Samant.

Content includes exclusive player access, genuine behind-the-scenes insights, and direct chats with the game’s biggest stars. Daily features showcase the incredible fan energy and atmosphere, complemented by interviews with cricketing legends and special guests. With media access and a reporter on the ground, it will capture key stories and the essence of being in India and Sri Lanka, from iconic landmarks to the iconic cricket settings.

Not open to gambling and alcohol brands.

NB: All partnerships subject to ITV and Athlete's Voice sign-off .

Sponsorship Package Details

Presenting Partner (main package) - £274k

• In Editorial 

• Social

• Digital and App 

Dedicated section partner - £136k

Brand placement partner - £73k

You can find the one-pager below and full deck attached here.