BE Studio - TikTok Pulse Premiere: Britain's Got Talent

Flight: Q1 - Q2 2026

The highly anticipated, multi-award-winning Britain's Got Talent (BGT) is back for 2026. This supersized series promises diverse, show-stopping talent and delivers extended, premium family entertainment on Saturday evenings.

BGT offers brands a unique opportunity for high-engagement exposure. Advertisers can secure placement adjacent to core content and leverage TikTok as a key driver for exciting conversation and extensive near-live reach.

NB: Advertisers are subject to ITV's approval. Not available to competitors of Tesco and Home Furniture, as well as Gambling or Alcohol brands.

Package Details

CPM - £20

£150,000 min spend

Estimated impressions - 7.5m

Includes a brand lift study

You can find the one-pager below and attached here.