The Joe Wicks Show

A brand new health, lifestyle and cooking series infused with the effervescent energy of the inimitable Joe Wicks!

Each show will feature tasty, healthy cooking, with Joe sharing his healthy hacks and fast, family-friendly, guilt-free meals. Guest chefs, coaches and doctors will join Joe to double the energy and inspiration, as well as getting the nation moving with his end-of-the-show exercise challenge.

With a highly engaged audience of millions across his platforms, Joe’s energetic and relatable style makes him a trusted voice in health and wellbeing and a compelling partner for brands looking to inspire positive lifestyle change at scale.

Partnership Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 and ITVHD. STV, STV+1 and STVHD

• Q1 2027

• Saturday Afternoon 

• 10 x 30 minute episodes

Broadcast & Streaming

• On-air sponsorship idents (ITV1)

• Streaming idents (ITVX & STV Player)

• 40 seconds of accreditation per 30 min episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

Licensing

• Right to use show logo in conjunction with agreed tagline (e.g. ‘Brought to you by…’):

• Funders owned, earned & paid social media

• Consumer and trade PR

• Funders website and/or app

• Online display and online video

• Right to create competitions, for employees, customers, trade (any costs related to prize not included)

• In store

• Right to create and use show logo & funders lock up logo for use as listed above

Product Placement

• A minimum of 1 x verbal and 1 x visual product integration per episode*

Marketing 

• Sponsor logo on broadcast promos longer than 10sec, if used

*Subject to compliance & commissioning approval.

Restrictions: toothpaste, cars, recipe boxes and sportswear

Package price: £450,000 NET

Excluding production; subject to editorial approval and contractual agreement.