BE Studio Social & Digital: Big Brother - Sneak Peek

Flight: Q3 - Q4 2026

Big Brother’s Sneak Peek returns for 2026, giving your brand the opportunity to exclusively sponsor the daily first look teasers building anticipation for each new episode.

The package includes full sponsorship across 46 social-first teaser clips published on Big Brother’s official Instagram, Facebook, TikTok and YouTube channels, delivering an estimated 9 million organic views throughout the series.

The perfect opportunity for your brand to connect with highly engaged fans at scale, reaching audiences in the moments leading up to every new episode as excitement builds.

Category Exclusion: Must exclude conflicts with the headline sponsor (gambling brands).

Advertisers are subject to ITV’s approval. Big Brother’s social team retain full editorial control over which clips are used.

Package Details

Package Cost - £125,000 NET

This package includes 184 social cutdowns distributed across 4 platforms, created from 46 pieces of editorial content.

Content Distribution

Sneak Peek content will be published across BB social channels on:

• Instagram

• Facebook

• Tiktok

• YouTube

Brand Integration

A 3-second branded interstitial card will appear 3–5 seconds into content on Instagram, Facebook and TikTok, and at the start of each video (0:01) on YouTube.

Prediction of 9,000,000 organic views across all clips.

You can find the one-pager below and attached here.