BE Studio Social & Digital: Big Brother - X Amplify

Flight: Q3 - Q4 2026

Big Brother is back, with hosts AJ Odudu and Will Best returning for a brand new series. Packed with fresh twists, a brand new cast of housemates and unmissable drama, this season is set to spark cultural conversation and drive standout audience engagement, delivering the compelling entertainment viewers love.

Your brand can take centre stage with pre-roll ads featured alongside official show clips, shared directly from the @bbuk handle on X, placing you at the heart of the action where fans engage most.

Category Exclusion: Must exclude conflicts with the headline sponsor (gambling brands).

Advertisers are subject to ITV’s approval. Big Brother’s social team retain full editorial control over which clips are used.

Package Details

Gold 

# Clips - 24 clips 

CPV - £0.02

Video Views - 10M

Cost - £200k

Silver 

# Clips - 15 clips 

CPV - £0.02

Video Views - 7.5M

Cost - £150k

Bronze 

# Clips - 6 clips 

CPV - £0.02

Video Views - 3.75m

Cost - £75k

You can find the one-pager below and attached here.