BE Studio Social & Digital: The Sidestep

Flight: Q4 2026

The Sidestep is a brand-new digital content series hosted by two of British Rugby's biggest stars, Marcus Smith and Louis Rees-Zammit, building the ultimate home for sports, culture, and entertainment.

Launching in Q4 2026, this talent-led series brings exclusive access with a dynamic mix of game discussion, guest interviews, challenges and prank based entertainment. It offers a fresh, behind-the-scenes look at the sporting world from two of its most exciting young athletes, moving the conversation beyond the pitch to a high-energy, weekly entertainment format.

Produced by ITV Sport, The Sidestep features 27 full episodes distributed across ITVX, YouTube, Spotify, and audio platforms. The series includes 19 video and audio episodes (studio + virtual) alongside 8 video-only specials, amplified by over 80 social cutdowns.

ITV owns match day. The Sidestep owns everything in between.

Package Details

Cost: £350,000 net (6 Month Partnership)

Headline Sponsorship

• Branded title card and host read across all episodes

  • ITVX, The Sidestep YouTube & Spotify - Video

  • Global player platforms - Audio

In-show Integrations

• 1 x Monthly Branded Segment (6x total)

• Potential Product Placement

Social content

• 81 x Branded Social Clips with logo integration (YouTube + social)

  • IG, X, TikTok, Facebook, YouTube shorts

  • X Amplify package

10M predicted impressions across all platforms.

Open Market Date: Wednesday 5th August 2026

Category Exclusion: Gambling and alcohol brands

NB: All partnership elements are subject to the final approval with ITV Sport editorial, talent and compliance.

You can find key slides below and full deck attached here.