BE Studio: Inside the FIFA World Cup 2026 - X Originals

Flight: June 11th - July 19th 2026.

ITV and X are partnering to bring you Inside the World Cup, a 21-episode documentary series of 7–12 minutes episodes, offering unrivalled access to each Home Nations camp at the 2026 World Cup.

Each episode follows a team in the build-up to a match, with exclusive interviews, fan reactions, and ITV Sport insight. The first half captures the emotion before kick-off, while the second delivers a raw match day retelling using pitch side cameras, live audio, fast editing, and real-time reactions.

Hosted by ITV Sport talent Gabriel Clarke and Connie McLaughlin, and produced by ITV Sport’s editorial team, the series puts viewers at the heart of the action, delivering an authentic pitch-side view of the tournament as it unfolds.

Premium scale, with cultural impact, and total tournament presence.

NB: Not available to Gambling brands, alcohol brands and competitors of ITV broadcast sponsors. LHF/HFSS restrictions apply at product level and will be reviewed on a case by case.

Sponsorship Package Details

Total Package Investment - £2.55m net

ITV Originals - Pre Roll (6s-30s)

• 21 episodes (7-12 mins)

ITV Originals Clips - Pre Roll (6s-30s)

• 84 Clips (1-2 mins)

ITV In- Game Highlights - Pre Roll (6s-30s)

• 250 clips (1 min)

X Timeline & Spotlight Takeovers

• 5 x Timeline & Spotlight Takeovers

ITVX placements

• Sponsorship ident opening & closing each episode

• 2x ITVX Homepage Banners

• Pause Ads

Content creation and access

• England, Scotland & Wales

X Marketing Support

• Promotion from @XUK & @Sports

Platform Exclusivity

• Duration of Flight: June - July 2026

Coming to market date: Wednesday 25th March 2026

Open market date: Wednesday 8th April 2026

NB: All assets are subject to ITV and X approval.

You can find key slides below and full deck attached here.