'The Detectives' Drama Package 2026

ITV continues to lead the way with gripping stories driven by bold, brilliant investigators audiences can’t get enough of. The 2026 portfolio of 'The Detectives' Drama package unveils an exciting new wave of unmissable commissions, including McKenzie & The Dark. Alongside exciting new titles, beloved dramas such as Trigger Point, Grace, and Van der Valk return for a new series—offering viewers comfort, nostalgia, and above all, a sense of trust, like a warm welcome home.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1, ITV HD and STV, STV+1 & STV HD

• 1st January - 31st December 2026

• Peak Weekday and Weekend

• An estimated minimum of 66 hours of Detective Drama programming across ITV1 and ITVX

Broadcast & Online

• 80” of sponsorship accreditation per 60 min episode

On air sponsorship idents:

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

Online streaming idents

• 10-second bumpers around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)

Predicted ITVX impressions: 500 million

Digital

• 6x ITVX homepage takeover and 2x production

• Mixed format display ad impressions (MPU & Leaderboard) across itv.com predicted minimum of 3 million impressions

• 2x ITVX Homepage Sponsored Rails (live for 1x week each)

• 2x ITVX Homepage Sponsored Tiles (live for 1x week each)

• 12 months Sponsored Collection in the ‘Drama’ category on ITVX

Licensing

• Rights to use the ITV ‘The Detectives’ composite logo alongside ‘proud sponsor’ tagline to promote the sponsorship across sponsors owned platforms including:

• Sponsor’s owned websites, owned social (excluding paid) platforms and apps

• Trade & consumer press

• ECRM & direct marketing

• Competitions targeting consumers, trade and employees

• All activation and use of assets is subject to ITV approval

Research:

• A 2x wave sponsorship effectiveness study, carried out by Savanta up to the value of £25,000 net

Open Market date: Wednesday 12th November 2025

Guide Price: £6,300,000 Gross + VAT (Excluding production; subject to editorial approval and contractual agreement)