I'm A Celebrity...The Wild Frontier 2027

I’m A Celebrity…The Wild Frontier arrives in 2027 on ITV1, ITVX, STV and STV Player.

Set in the untamed and rugged wilderness of Canada and in a big twist to the Australian version, this new series from the world of I’m A Celebrity will feature celebrities competing as pairs alongside relatives, loved ones or even fellow celebrities. The pairs will eat, compete and be eliminated together. Which pair will be victorious?

Sponsorship Package Details

Scheduling (indicative and subject to change)

I’m A Celebrity…The Wild Frontier

• ITV1, ITVHD & ITV1+1, STV, STVHD & STV+1

• 2027

• Weekday peak

• Weekday peak, stripped over five weeks

• 15 x 60 minute episodes in total

• 14 x 60 minute pre-recorded episodes

• 1 x 60 minute live final

I’m A Celebrity…The Wild Frontier Unpacked

• ITV2, ITV2 +1 and ITV2 HD, ITVX, YouTube, Spotify & Global

• 2027

• 15 episodes in total

• (14 × 30 min and 1 × 60 min final episode)

Sponsorship idents

Broadcast sponsorship idents ITV1/ITV2

• 80” of sponsorship accreditation per 60 min episode

• 40” of sponsorship accreditation per 30 minute episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

ITVX streaming idents:

• 10” idents around free programme catch-up content on the ITVX website and STV Player website, mobile app, and connected TVs. Predicted to achieve 75 million impressions.

• 10’’ idents around free IAC WF Unpacked programme catch-up content on the ITVX website, mobile app, and connected TVs. Predicted Impressions: 2.5M

Broadcast Marketing

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Licensing

Rights to use the IAC... The Wild Frontier logo alongside ‘proud sponsor’ tagline to promote the sponsorship across owned platforms including:

• Sponsorship idents

• Social media (excluding paid)

• Online and apps

• In-store and on-pack

• PR & consumer comms

• Emails and newsletters

• Rights to run competitions targeting consumers, employees & trade (subject to mechanic)

Social

• Sponsorship of I'm A Celebrity...Wild Frontier First Look Content. 

• 1x First Look post per episode, estimated 15 videos in total to run across IAC Instagram and Facebook.

Digital

• 3 ITVX Showcase Banners and 1 production

Unpacked Digital Opportunity:

Platforms: YouTube, Spotify, Global

• Branded card or pre-roll on YouTube

• 1 × short trailer (audio only, Global) with option to add pre-roll

• 1x pre-roll or host read* before 15 x episodes across Spotify (video)* and Global platforms (audio)

*host read is subject to confirmed talent hosts and may include incremental investment

*video host read subject to final editorial plans and talent agreements

In open market

Guide Price: £1.8 million gross + VAT, Excluding production, subject to editorial approval and contractual agreement

Restrictions: None