I'm A Celebrity...The Wild Frontier 2027

I’m A Celebrity…The Wild Frontier arrives in 2027 on ITV1, ITVX, STV and STV Player.

Set in the untamed and rugged wilderness of Canada and in a big twist to the Australian version, this new spin off series will feature celebrities competing as pairs alongside relatives, loved ones or even fellow celebrities. The pairs will eat, compete and be eliminated together. Which pair will be victorious?

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITVHD & ITV1+1, STV, STVHD & STV+1

• Q2 2027

• Weekday peak

• 15x60 minute episodes

Sponsorship idents

Broadcast sponsorship idents ITV1 
 

• 80” of sponsorship accreditation per 60 min episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

ITVX streaming idents

• 10” idents around free programme catch-up content on the ITVX website and STV Player website, mobile app, and connected TVs 

• Predicted to achieve 75 million impressions 

Broadcast Marketing

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Rights to use the IAC... The Wild Frontier logo alongside ‘proud sponsor’ tagline to promote the sponsorship across owned platforms including:

• Sponsorship idents

• Social media (excluding paid)

• Online and apps

• In-store and on-pack

• PR & consumer comms

• Emails and newsletters

• Rights to run competitions targeting consumers, employees & trade (subject to mechanic)

Social

• Sponsorship of I'm A Celebrity...Wild Frontier First Look Content. 1x First Look post per episode, estimated 15 videos in total to run across IAC Instagram and Facebook.

Digital

• 3 ITVX Showcase Banners and 1 production

Open market date: 7th October 2026

Guide Price: £1.8 million gross + VAT, Excluding production, subject to editorial approval and contractual agreement

Restrictions: None