Binge-worthy Drama 2026-27

As the UK’s fastest-growing streaming platform, ITVX is the definitive home of drama, placing your brand at the heart of premium, binge-worthy viewing! This is an unrivaled opportunity to captivate an audience immersed in the height of escapism with our international Drama collection. The Binge-Worthy Drama package ensures your brand stays top-of-mind, building a deep connection with viewers engrossed in the high-stakes world of international storytelling. The 2026-27 slate of Dramas delivers pure star power, featuring Dominic West (The Affair), Riley Keough & Sam Claflin (Daisy Jones & The Six), and Zoe Saldaña (Special Ops: Lioness).

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITVX package

• 12 month opportunity

• 31st May 2026 - 31st May 2027

• Estimated minimum of 150 hours of Binge-Worthy Drama programming on ITVX

• Existing back catalogue of Binge-Worthy Drama on ITVX included as additional value.

• Please note, this is an ITVX sponsorship opportunity, with the potential for occasional ITV1 transmissions, subject to scheduling

• Indicative titles include: Obituary, The Affair S4, One Dollar, The Rainmaker, Emerald City, Special Ops: Lioness S2 and Escape at Dannemora

ITVX streaming sponsorship idents

• 10-second bumpers around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)

• 80” sponsorship accreditation per 60-minute episode

• 40’’ sponsorship accreditation per 30-minute episode

• Predicted impressions: 250,000,000

Coming to market date: Wednesday 15th April 2026 on a 10-working day window

Open market date: Wednesday 29th April 2026

Guide price: £1,950,000 Gross + VAT

Excluding production, subject to editorial approval and contractual agreement

Restrictions: alcoholic beverages brands, or manufacturers, distributors or sellers of tobacco products or prescription pharmaceuticals are not permitted.