Britain's Got Talent and Britain's Got Talent: The Champions 2027

The nation’s favourite talent show, Britain’s Got Talent, returns in 2027 for a landmark celebration… 20 years of BGT!

To mark this incredible milestone, the multi-award-winning talent extravaganza will be bigger than ever, packed with even more awe-inspiring, show-stopping performers, all competing to impress the judges and secure a place in the live semi-finals.

And the celebrations don’t stop there. Following BGT’s continued success, ITV has commissioned an exciting extension of the franchise: Britain’s Got Talent: The Champions.

The all-star series will unite outstanding winners, finalists and fan favourites from the UK and across the global Got Talent universe, all competing to become the ultimate champion.

This unrivalled sponsorship opportunity gives one brand the chance to dominate Saturday-night television and join the national conversation across 2027.

Combined Sponsorship Package Details

Scheduling (indicative & subject to change):

• ITV, ITV+1, ITV HD and STV, STV+1 & STV HD

• Weekend Peak 

• Britain’s Got Talent:

  • Q1-Q2 2027

  • 15 x Episodes (mixed episode durations; 60", 70", 75", 85" & 120" minutes)

• Britain’s Got Talent: The Champions

  • Q3-Q4 2027

  • 6 x 120 minute episodes

Sponsorship Idents 

Broadcast Sponsorship Idents (ITV1) 

• 80” of sponsorship accreditation per 60 min episode

• 100” of sponsorship accreditation per 75 min episode

• 140” of sponsorship accreditation per 120 min episode

• 180” of sponsorship accreditation per 150 min episode

• 15” intro ident

• 10” ident either side of each centre break

• 5” closing ident

ITVX Streaming Idents: 

• 10” sponsorship idents around free programme catch up content on ITVX & STV Player (websites, mobile apps and connected TVs, excluding Virgin and Sky) 

• 5” sponsorship idents around short-form editorial clips on the programme website at ITV.com/bgt and STV.com/bgt

• Predicted impressions: 110million 

Marketing

• Sponsor logo on broadcast promos longer than 10 seconds, where available

Digital 

ITV

• Sponsor button on the programme website at itv.com/bgt

STV

• Sponsor button on programme website at stv.com/bgt

Vote

• Official BGT voting partner at itv.com/vote including:

• Sponsor logo on BGT vote landing page 

• Sponsor graphic displayed for 5 seconds to unlock further votes 

• Sponsor logo in banner on each unlocked vote page (x4) 

Social 

BGT 

• 14 x branded Facebook posts from the official programme page 

• 8 x branded TikTok posts from the official programme page 

• 14 x branded Instagram posts from the official programme page 

• 14 x branded Instagram stories from the official programme page 

BGT The Champions 

• 3 x branded Facebook posts from the official programme page

• 3 x branded Instagram posts from the official programme page

• 3 x branded TikTok posts from the official programme page

• 3 x branded YouTube Shorts from the official programme page

Licensing 

Right to use Britain’s Got Talent and Britain’s Got Talent The Champions assets including show logo, sound effects and graphic elements across ATL/BTL and owned platforms including TV, print, radio, outdoor, digital display, experiential, in-store/onpack, website, social, CRM, internal comms and PR. 

• Right to include agreed show clips in the sponsorship idents

• Rights to run related consumer free giveaways including BGT win ticket promotions

• Right to create bespoke merchandise for consumer free giveaways

• Right to create a non transactional microsite

• Access to cleared programme still images including set imagery for use across Sponsors website, microsite and social media platforms (for non-commercial purposes)

Experiential 

• 150 x tickets to Britain’s Got Talent Live Semi-Finals

• 75 tickets to Britain’s Got Talent Live Final

• 100 x tickets to Britain’s Got Talent: The Champions Heats 

• 50 tickets to Britain’s Got Talent: The Champions Live Final 

• Tickets can be used for internal, trade, suppliers or consumer facing incentives and promotions

• Branding and experiential opportunities at the Britain’s Got Talent and The Britain’s Got Talent: The Champions Judges’ Auditions, Semi-Finals, and Final venue (any 3rd party costs to be covered by sponsor)

Coming to market: Wednesday 30th September 

Open market date: Wednesday 14th October 

Guide Price: £4,200,000 gross + VAT (Incentivised Guide Price for sponsorship of both BGT and BGT: The Champions together in 2027). 

Excluding production. Subject to editorial approval and contractual agreement.

For standalone pricing options and corresponding package details, please get in touch with your ITV Sales representative.

Restrictions: Gambling: Poker, Casino, Betting and identifiable Less Healthy Food Products