Farming For Love

Farming for Love, is a brand-new dating series based on global hit, Farmer Wants a Wife - one of the world’s most successful and enduring dating formats. Hosted by Lisa Hogan, the series follows a group of single farmers on a quest to find their perfect match. Shining a light on modern British farming life, the show offers them the chance to find genuine romance in settings as authentic as they are. Farmers select potential partners from applications and invite them to move onto the farm, where they must experience the realities of rural life first-hand. Living and working together, the couples discover whether love can truly take root beyond the romance. At the end of the journey, each farmer must make the ultimate decision - choosing the person they believe could truly ‘be the one’ - proving that love really can grow where you least expect it.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV, ITV+1, ITV HD, STV, STV+1, STV HD

• Q1 2027

• Weekday Peak

• 7 x 60-minute episodes

Sponsorship idents

Broadcast sponsorship idents (ITV1)

• 80” of sponsorship accreditation per 60 min episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

ITVX streaming idents 

• 10-second bumpers around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)

• Predicted impressions: 9,000,000

Marketing

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Digital 

• 1 x ITVX Showcase Banner, including 1 x production

Social 

• 1 x First Look (Love at First Look) 9x16 per episode (posted on IG, TikTok & FB) 

• 1 x 'The Love of Farming' 9x16 clip per episode (posted on IG, TikTok & FB) 

• 1 x Bespoke Branded Post per episode (posted on IG, TikTok & FB). Production not included and content to be mutually agreed between ITV and sponsor.

Coming to market: Wednesday 16th September 2026

Open market date: Wednesday 30th September 2026

Guide price: £700,000 Gross + VAT

Excluding production, subject to editorial approval and contractual agreement