For the Love of Dogs

For the Love of Dogs, the multi-award-winning observational documentary series, is scheduled to return this Spring with the wonderful host and national treasure Alison Hammond!

Join Alison as she returns to the UK’s cherished Battersea Dogs & Cats Home, where she'll join the dedicated staff and meet the latest animals in need of care, comfort, and most importantly, a loving new family. With her trademark warmth, humour, and boundless enthusiasm, Alison follows the Battersea team as they rescue abandoned dogs, tackle complex medical cases, and help each animal on its journey towards finding a loving forever home.

The 2026 series celebrates why we truly love dogs and why they’ll always have a home at Battersea. For brands that are all about growth, improvement and positivity, this is the perfect platform. 

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Weekday peak 

• Q2 2026

• 6 x 30 minutes

Broadcast & Online

• 40” of sponsorship accreditation per 30 min episode

On air sponsorship idents:

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

Online streaming idents

• 10” bumpers around free programme streaming content on ITVX and mobile app, and connected TVs (excluding Virgin and Sky). Estimated to achieve 740k impressions.

Digital

• ROS display ad impressions (MPU & Leaderboard) across itv.com. Predicted to achieve 1.5m impressions.

• 1x ITVX Homepage Takeover (including production)

• Youtube Takeover (70,000 estimated impressions)

Licensing

Rights to use show logo (without Alison Hammond’s name) across:

• Sponsors own social media (excluding paid) and online platforms

• Competitions targeting consumer, trade and staff

• Experiential

• Press and PR

• (Excluding on pack, in-store and POS)

Coming to Market Date: Wednesday 21st January on a 10 working day window

Open Market Date: Wednesday 4th February 2026

Guide Price: £210,000 Gross + VAT (Excluding production; subject to editorial approval and contractual agreement)