The Golden Elevators

From the producers of “The Traitors” and “The Floor” comes a new high-stakes quiz show for ITV, hosted by Richard Osman.

The rules are simple.

Players just need to answer 10 QUESTIONS CORRECTLY to win a share of a SUBSTANTIAL CASH PRIZE.All that stands between them and the jackpot? TWO iconic elevators and each other.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Q1 2027

• Weekend Peak 

• 8 x 60 min

Sponsorship idents

Broadcast sponsorship idents (ITV1)

• 80” of sponsorship accreditation per 60 min episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

ITVX streaming idents 

• 10-second bumpers around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)

• Predicted impressions: 8,000,000

Marketing

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Digital 

• 2 x ITVX Showcase Banner, including 1 x production

License 

Rights to use the Golden Elevator logo alongside the ‘proud sponsor’ tagline to promote the sponsorship across sponsors owned platforms including: 

• Sponsorship idents 

• Social media (excluding paid)

• Online & apps 

• In-store and on-pack

• PR and internal comms 

• Emails and Newsletters

• Competitions targeting consumers, trade & employees (subject to mechanic) 

Coming to market: Wednesday 23rd September 2026

Open market date: Wednesday 7th October 2026

Guide price: £500,000 Gross + VAT

Excluding production, subject to editorial approval and contractual agreement

Restrictions: 

• Betting & Gambling - is subject to express proper written approval from production

• Identifiable less healthy Foods (LHF) products to be reviewed on a case by case basis