BE Studio Sponsorship Opportunity: Holey Moley!
Holey Moley!
Holey Moley transforms crazy golf into an adrenaline-fuelled primetime event. This is crazy golf - supersized. Contestants will tackle an epic, zany, visually jaw-dropping course packed with inventive obstacles, physical challenges and laugh-out-loud jeopardy. Hosted by inimitable duo and golf fanatics Ant & Dec, this four-part entertainment television event will see contestants battle through ambitious, larger-than-life holes, from spinning windmills and exploding obstacles to slippery slopes and surprise hazards, to win the coveted Holey Moley golden putter, green plaid jacket and a fantastic £10,000 cash prize.
Sponsorship Package Details
Scheduling (indicative and subject to change)
ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD
Q1 2027
Weekend Peak
4 x 60 min
Sponsorship Idents
Broadcast sponsorship idents
80” of sponsorship accreditation per 60 min episode
15” intro ident
10” either side of each centre break
5” closing ident
ITVX streaming idents
10-second bumpers around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)
Digital
2 x Showcase Banners with 1 x production
Social
4 x Tee-sers: 1 per week, production for brand inclusion/tailored GFX included), posted on each Facebook, Instagram, TikTok and YouTube shorts (16 total)
4 x Winner ‘Sports’ interviews: 1 per week, production for brand inclusion/tailored GFX included), posted on each Facebook, Instagram, TikTok and YouTube shorts (16 total)
4 x Brand social Posts: 1 per week, production not included, for Facebook, Instagram and TikTok (12 total). To promote partnership activity, e.g. idents, competitions, proud sponsor status
Marketing
Sponsor logo on broadcast promos longer than 10 seconds, if used
Quote from commissioning:
“We couldn’t be more excited to announce a brand-new entertainment format presented by Ant & Dec. Holey Moley is brilliantly competitive and enormous fun, making it a compelling watch for all.”
Katie Rawcliffe, Director of Entertainment, Reality & Daytime Commissioning ITV
Coming to Market: Wednesday 16th September
Open Market: Wednesday 30th September
Guide Price: £450,000
Restrictions: Pre 9pm
