I’m A Celebrity…Get Me Out Of Here! South Africa 2026

I’m A Celebrity… Get Me Out Of Here! South Africa is returning for its second series and it is  set to be bigger and tougher than ever. Ant and Dec will present the brand new series where some of the most memorable campmates from I’m A Celebrity will be battling it out for the chance to be crowned not king or queen of the jungle…but the undisputed Legend of I’m A Celebrity In 2026.

This is the show of 2026 that guarantees to grip the whole family and get the nation talking! 

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Weekeday and Weekend Peak

• Q2 2026

• 15 x Episodes (Including 1 x live final):

• 2 x 90 minutes

• 6 x 75 minutes

• 7 x 60 minutes

Broadcast & Online: 

• 80” sponsorship accreditation per 60-minute episode

• 100” sponsorship accreditation per 75-minute episode

• 120” sponsorship accreditation per 90-minute episode

On-air Sponsorship Idents 

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

• Sponsor logo on broadcast promos longer than 10 seconds, if used

 ITVX 

• 10” idents around free programme catch-up content on the ITVX website and STV Player website, mobile app, and connected TVs

• Predicted impressions: 50 million impressions 

Digital: 

IAC SA Unpacked Vodcast

IAC SA Unpacked will be published across ITVX, YouTube and Podcast Platforms with 1x linear TX on ITV1 for the final.

• 15 x 10” branded sponsorship bumper on ITVX

• Sponsorship bumper(s) on the final linear TX episode

• Branded pre-roll on YouTube

• 14 x 30” hard-stitched pre-rolls (1 per episode, Global audio platforms only)

• 1 x short trailer (audio only, Global)

• 3 x co-branded Unpacked editorial social posts (Instagram, Facebook, X on IAC handles, including 3-5” branded interstitial)

Social: 

• 2 x Social Posts (excluding production) on the official IAC Instagram stories 

Licensing: 

Rights to use the programme logo alongside ‘proud sponsor’ tagline to promote the sponsorship across the following platforms:

• Rights to use show logo, across sponsors owned online and social channels (excluding paid) 

• PR & consumer comms

• Right to use show logo in store and on-pack

• Rights to run competitions targeting consumers, employees & trade

• Rights to create co-branded promotional merchandise

All assets subject to approval via ITV commercial, compliance, commissioning and production teams

Research: 

• A 2-wave sponsorship effectiveness study (carried out by Savanta, ITV’s research partner) up to a value of £20,000 Net. 

• Results to be shared with ITV and approved for use in a published case study.  

Coming to market date: Wednesday 15th October

Open market date: Wednesday 29th October 

Guide Price: £2.5m Gross +VAT 

Excluding production; subject to editorial approval and contractual agreement.