ITV1 Early Evenings

This is the opportunity to align your brand with a curated selection of ITV1’s 7.30pm early evening content across the year, placing it at the heart of key viewing moments. This sponsorship package offers a standout broadcast-only opportunity to sit alongside a variety of content including ITV's much-loved quiz shows, familiar favourites and uplifting lifestyle formats.

The sponsorship package is a year-long opportunity, spanning across multiple hours of early evening programming, delivering consistent, repeated presence. Whilst the specific mix of shows can vary, the breadth of the slot ensures wide appeal and the chance to connect with highly engaged audiences in a trusted and impactful environment.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1, ITV1 HD

• Early Evenings

• A selection of programming running between January - December 2026 with an estimated minimum of 60 x 30-minute episodes at 7.30pm.

  
  

Broadcast & Online

On-air sponsorship idents :

• 40” of sponsorship accreditation per 30-minute episode

• 15" intro ident

• 10" ident either side of each centre break

• 5" closing ident

  
  

Online Streaming Idents:

Please note, this is a broadcast only opportunity so the idents will run on linear only

Coming to market date: Wednesday 26th November on a 10-working day window 

Open market date: Wednesday 10th December

Guide Price: £850,000 Gross + VAT (Excluding production; subject to editorial approval and contractual agreement)