ITV2 Showtime

Packed with all the laughs and must-see moments that ITV2 is renowned for!Showtime is a selection of peak and late-night shows on the most-watched digital channel for 16-34-year-olds. Expect a mixture of formats from sitcoms to game shows to reality and stand up, as well as a whole load of familiar faces for a big dose of personality and fun! The usual suspects on the channel include the likes the likes of Plebs, G’wed, The Sex Lives of College Girls, Universal Basic Guys, Caught and Hell’s Kitchen.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV2, ITV2+1, ITV2 HD and ITVX

• Q2 2026 - Q1 2027

• Late peak and off peak, weekdays/weekends

• 21:00-04:00

• Approximately 460 Hours

  
  

Broadcast & Online

On-air sponsorship idents :

• 15" intro ident

• 10" ident either side of each centre break

• 5" closing ident

  
  

Online Streaming Idents:

• 10-second bumpers around free full-length programme content on the ITVX websites, mobile apps and connected TVs (excluding Virgin and Sky)

• Predicted impressions: approximately 50 million

Marketing

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Research

• 2 x waves of sponsorship effectiveness study (pre wave subject to timings) up to the value of £25k net (carried out by ITV's preferred Sponsorship research agency; Savanta). Results to be shared and approved for use in a published case study.

Coming to market date: Monday 19th January on a 10-working day window 

Open market date: Wednesday 4th February

Guide Price: £1 million Gross + VAT (Excluding production; subject to editorial approval and contractual agreement)