Nations Championship Rugby Coverage on ITV

The Nations Championship is set to launch in July 2026, overhauling the international rugby calendar. This biennial tournament pits two conferences against each other across six rounds. It all culminates in a thrilling, first-of-its-kind Finals Weekend to crown the inaugural champion.

Played out over 42 matches, and featuring the world's 12 biggest international rugby teams and the best players in the sport, every single match and result in the Nations Championship matters. This is rugby's newest, most competitive title, and it is an event you won't want to miss.

The entire tournament will be broadcast across linear and simulcast in the UK , all exclusive and all free to air on ITV and ITVX. We offering the unique opportunity to sponsor our coverage of the inaugural tournament, aligning your brand with amazing sporting content and millions of fans!

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV and ITV HD and STV & STV HD

• Weekend daytime and  peak

• July and November 2026

• 42 x live matches

Broadcast sponsorship idents (ITV1)

• A minimum 180” sponsorship accreditation per match

• 15” intro ident

• 2 x 10” ident per centre break

• 5” closing ident

ITVX streaming idents 

• 10” idents around free programme streaming content on the ITVX website and STV Player website, mobile app, and connected TVs (excluding Virgin and Sky)

• Est 9m impressions

Digital

ITV

• 4 x ITVX Homepage Takeovers (including 1 x production)

Social Media

• 7 x social posts from the ITV Rugby official social platforms. Content to be mutually agreed between ITV and the sponsor and is subject to approval

• X Amplify Package 168 clips

• 12.5m impressions

Research

• A pre and post wave sponsorship effectiveness study up to the value of £30k net (carried out by ITV's preferred Sponsorship research agency; Savanta).

Coming to market date: Wednesday 15 April

Open market date: Wednesday 29 April

Guide Price: 100% sponsorship - £6,500,000 (Gross)

50% sponsorship - £3,500,000 (Gross)

(Excluding production; subject to editorial approval and contractual agreement.)

Restrictions: Airlines, LHF, Gambling