Oscars Live 2026

ITV1, STV, STV Player and ITVX will be the exclusive UK home of the prestigious 2026 Oscars®. Promising to deliver all the glitz and glamour direct from Hollywood to UK audiences, ITV will premiere the highly anticipated 98th Academy Awards® ceremony and red carpet coverage, offering a night of exclusive free-to-air programming, along with a plethora of Oscars® themed content – making ITV the ultimate destination for all things Oscars®. 

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Q1 2026 

• Weekday and Weekend peak/post peak

• The Oscars: Academy Awards Live (1 x 300 min episode)

• The Oscars highlight show (1 x 90 min episode)

Broadcast & Online

On-air sponsorship idents (ITV1, ITV1+1 & ITV1HD, STV, STV+1 & STVHD)

• The Academy Awards Live - 80’’ minimum accreditation

• The Oscars highlight show - 120’’ accreditation

• 15’’ intro ident

• 10’’ either side of each centre break

• 5’’ closing ident

Broadcast marketing:

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Online streaming idents (ITVX, STV player)

• 10 second idents around The Oscars highlights on ITVX, and free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)

Digital 

• Sponsor Button on the Academy Awards page on ITVX

• Coming to market date : Wednesday 3rd December 

• Open market date: Wednesday 10th December

• Guide price: £100k gross + VAT Excluding production; subject to editorial approval and contractual agreement.

• Restrictions: Alcohol, HFSS, Gambling & Pharmacy brands