Showcase Drama 2026

Bold, thought-provoking, and unmissable — our Showcase Drama collection continues to bring ever-evolving, high-quality content to audiences across ITV1 and ITVX. The 2026 portfolio is set to include new and captivating commissions; such as ‘The Lady’, a gripping true crime miniseries, and ‘Believe Me’ among others. Acclaimed award-winning actress Gemma Arterton will lead the cast of ITV’s thrilling new espionage drama ‘Secret Service’, a standout addition to the Showcase lineup.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1, ITV HD and STV, STV+1 & STV HD 

• 1st January - 31st December 2026

• Peak Weekday and Weekend 

• An estimated minimum of 37 hours of Showcase Drama programming across ITV1 and ITVX

  
  

Broadcast & Online

• 80” of sponsorship accreditation per 60 min episode

On air sponsorship idents:

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

Online streaming idents

10-second bumpers around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)

Predicted ITVX impressions: 400 million

Digital

• 6x ITVX homepage takeover and 2x production

• Mixed format display ad impressions (MPU & Leaderboard) across itv.com predicted minimum of 3 million impressions

• 2x ITVX Homepage Sponsored Rails (live for 1x week each)

• 2x ITVX Homepage Sponsored Tiles (live for 1x week each)

• 12 months Sponsored Collection in the ‘Drama’ category on ITVX

Licensing

Rights to use the ITV ‘Showcase Drama’ composite logo alongside ‘proud sponsor’ tagline to promote the sponsorship across sponsors owned platforms including:

• Sponsor’s owned websites, owned social (excluding paid) platforms and apps

• Trade & consumer press

• ECRM & direct marketing

• Competitions targeting consumers, trade and employees

• All activation and use of assets is subject to ITV approval

Research:

• A 2x wave sponsorship effectiveness study, carried out by Savanta up to the value of £25,000 net

Open Market date: Wednesday 22nd October 2025

Guide Price: £4,100,000 Gross + VAT (Excluding production; subject to editorial approval and contractual agreement)