The Neighbourhood 2026

A brand new reality entertainment format from ITV unlike we’ve ever seen before. From the creators of I'm a Celebrity and Love Island emerges a groundbreaking reality show concept where real people in real homes take center stage. It’s a world we see all the time in soaps and sitcoms, because there’s nothing more relatable than the drama on our doorstep. We’ve never seen this in a reality show, until now…The Neighbourhood will follow real households as they move into real homes, living together 24/7 and all competing to win a life changing cash prize. Hosted by BAFTA award winner and national treasure Graham Norton, the show is set to bring a balance of heartfelt moments as well as unexpected twists and headline-grabbing moments. Is your brand ready to join The Neighbourhood? 

Sponsorship Package Details

 Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Weekday Peak

• Q2 2026

• 11 x 60 min episodes - Stripped across 4 weeks

Broadcast & Online:

• 80” sponsorship accreditation per 60-minute episode

  
  

On Air Sponsorship Idents:

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

• Sponsor logo on broadcast promos longer than 10 seconds, if used

ITVX

• 10” idents around free programme catch-up content on the ITVX website and STV Player website, mobile app, and connected TVs

• Predicted impressions: 36 million impressions 

Social and Digital:

• 3x social posts from The Neighbourhoods official social platforms (GFX based production included. Content to be mutually agreed between ITV and the sponsor and is subject to production approval of platforms and dates)

• 1 x ITVX Homepage takeover banner (1x production included)

Licensing Rights:

Rights to use the programme name and show logo alongside ‘proud sponsor’ tagline on sponsor's owned platforms including:

• Sponsorship Idents

• Sponsor’s owned website and owned social platforms

• Social media and online (excluding paid)

• PR (consumer & trade)

• ECRM and direct marketing

• Competitions targeting consumers, trade & internal employees

All activation and assets subject to approval via ITV commercial, compliance, commissioning and production teams

Coming to market date : Wednesday 4th February 2026

Open market date: Wednesday 18th February 2026

Guide price: £700,000 + VAT (Excluding production; subject to editorial approval and contractual agreement.)