The Only Way Is Essex 2026

The UK’s longest running BAFTA award-winning reality TV series, The Only Way is Essex, returns to ITVX and ITV2 with two brand new series. This always-on opportunity is the perfect time for your brand to capitalise on the show’s enduring popularity by partnering with Essex’s finest.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV2, ITV2HD & ITV2+1

• Series 37 Q2 2026 and Series 38 Q3 2026

• Weekend and Weekday peak

• Series 37 10 x 60’’ & Series 38 14 x 60’’

Broadcast & Online

On air sponsorship idents

80'' accreditation per 60 min episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

Online streaming idents

• 10-second bumpers around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)

• Predicted impressions: 120,000,000

Marketing

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Digital

• 1 million ROS display ad impressions across itv.com per series

• 3 x ITVX Homepage Takeovers per series

• 1x Homepage Takeover production

Social Media

• 4 branded social posts from the official TOWIE programme page per series (content to be mutually agreed between ITV, Objective Media and the sponsor)

Licensing

Rights to use the TOWIE show logo alongside the ‘proud sponsor’ tagline to promote the sponsorship across sponsors owned platforms including:

• Sponsors owned social media (excluding paid)

• Sponsorship idents

• Consumer and trade PR and internal comms

• Sponsors website and/or app

• On newsletters and direct marketing

• Right to create competitions, for employees, customers, trade (any costs related to prize not included)

Coming to Market Date: 11th February 2026

Open market date: 25th February 2026

Guide price: £750,000 Gross + VAT

Excluding production, subject to editorial approval and contractual agreement

Restrictions: Cosmetic surgery, slimming brands on a case by case basis. Any pre 9pm repeats would be subject to the timing restrictions for gambling and LHF.