Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1, ITV1 HD and STV, STV+1 & STV HD

• Weekday Daytime

• Sponsorship of 2 x fashion segments a week between 1st September 2026 - 31st August 2027 (12 months)

Broadcast & Online 

On Air Sponsorship Idents 

• 1 x 10-second ident to play out before the fashion segment twice a week (typically Tuesday and Friday)

• N.b. each ident is placed within the programme itself

Online Streaming Sponsorship Idents

• As this is an in-show sponsorship the sponsors’ idents will be manually stitched into the programme. Idents will therefore appear on all platforms and won’t be clickable when shown on the ITVX

Social Media: 

• 2 x branded Instagram story from the official This Morning Instagram account (excluding production)

Rights to the Programme 

Rights to use the This Morning Fashion logo alongside ‘proud sponsors’ tagline on sponsor’s owned platforms including:

- Sponsor’s owned website, owned social platforms (excluding paid) & apps

 - Sponsorship idents

-  PR and internal comms

 - In-store and on-pack promotions

- ECRM and direct marketing

- Competitions targeting consumers, trade & employees

Open market date: Wednesday 29th July 2026

Guide price: £600k gross + VAT

Excluding production; subject to editorial approval and contractual agreement.

Restrictions: We cannot carry alcohol, gambling or junk food on this sponsorship. HFSS products to be reviewed on a case by case basis, no competitors of GoCompare (headline sponsor). No competitors of Lakeland (This Morning Food sponsor).