Weekend Breakfast

Weekend Breakfast on ITV1 includes everything you need to start your weekend.

Prue Leith, Jimmy Doherty and Shivi Ramoutar will be fronting their very own

breakfast shows, along with Fletchers’ Family Farm on ITV1. Full of great guests, food, drink, country life, unmissable entertainment and a profound insight into our incredible talent.

At its core, Weekend Breakfast is about fun and warmth. These shows

offer viewers the perfect opportunity to escape it all.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1, ITV1 HD and STV, STV+1, STV HD

• Q1-Q2, Q3-Q4 2026

• Saturday and Sunday mornings

• Prue Leith’s Cotswolds Kitchen 15 x 60 min episodes

• Jimmy and Shivi’s Farmhouse Breakfast 15 x 60 min episodes

• Fletchers’ Family Farm 10 x 60 min episodes

Broadcast & Online

On-air sponsorship idents:

• 15” intro

• 10” on either side of each centre break

• 5” closing ident

• 80” accreditation per episode

Online streaming idents

• 10” bumpers around free programme catch up content on ITVX, mobile apps, and connected TVs (excluding Virgin and Sky).

• Predicted Impressions: 200k impressions

  
  

Digital 

• 3 x ITVX Homepage Takeover (including 1 x production)

Coming to market date: 5th November 2025

Open market date: 12th November 2025

Guide price: £280,000 gross + VAT

Excluding production; subject to editorial approval and contractual agreement.

Restrictions: No casino/gaming/betting forms of gambling and no identifiable Less Healthy Food products as these are all subject to a post 9pm restriction