The Box

Hosted by legendary broadcaster Gary Lineker, The Box is a thrilling new format that plunges 10 celebrity contestants into the unknown. With each celebrity enclosed in a yellow box, they’ll find themselves in mystery locations across the country. They will never know where they are, or what challenge is facing them on the other side. The challenges could be physical, mental, logical, funny, a bit daunting, or all of those at once. With minimal or no instruction, they must decipher and work out what to do. At the end of each episode, two players will battle it out in The Duel, a high-stakes head-to-head game to avoid elimination.

Quote from commissioning: “We’re delighted to welcome this impressive lineup of celebrities to The Box. They will each bring a unique perspective and approach to the varying challenges they will face and observing how they react will make for incredibly entertaining viewing for our audiences.” - Katie Rawcliffe, Director of Entertainment, Reality & Daytime Commissioning ITV

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• Q2 2026 

• Evening Peak Weekend

• 8 episodes (episode length TBC currently: 1 x  90min episode / 3 x 75min episode / 4 x 60min episode

Broadcast & Online

• On-air sponsorship idents 

• Online streaming idents 

Digital 

• 2 x ITVX Homepage Takeovers & 1 x production 

  
  

Rights to use the show logo with ‘proud sponsors’ tagline to promote the sponsorship across sponsors owned platforms including:

• Sponsorship idents

• Sponsors owned social (excluding paid), website & app

• Consumer & trade PR

• CRM & employee newsletters

• *All activation and use of assets is subject to approval by ITV

• Coming to market date : Wednesday 29 October 

• Open market date: Wednesday 12 November

• Guide price: £650k gross + VAT

• Excluding production; subject to editorial approval and contractual agreement.