'The Detectives' Drama Package 2027

Sponsoring ‘The Detectives’ Drama package places your brand at the forefront of a highly engaged audience drawn to compelling storytelling and unforgettable detective characters. The 2027 portfolio unveils an exciting new wave of unmissable commissions, including Two Birds, starring BAFTA-winning Sheridan Smith. Alongside this, we have a modern revival of Dalziel and Pascoe, as well as the return of beloved dramas such as Unforgotten, Grace, and The Bay for new series—offering loyal fans comfort, nostalgia, and a warm sense of familiarity.

Sponsorship Package Details

 Scheduling (indicative and subject to change)

• ITV1, ITV+1, ITV HD and STV, STV+1 & STV HD

• 12 month opportunity

• 1st January 2027 - 31st December 2027

• Peak Weekday and Weekend

• An estimated minimum of 54 hours of Detective Drama programming across ITV1 and ITVX

Sponsorship idents

Broadcast sponsorship idents (ITV1)

• 80” of sponsorship accreditation per 60 min episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

ITVX streaming idents 

• 10-second idents around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky)

• Predicted ITVX impressions: 350 million

Marketing

• Sponsor logo on broadcast promos longer than 10 seconds, if used

  
  

Digital

• 6x ITVX Showcase Banners, including 2x production of ITVX Showcase Banners

• Approx 3 million display ad impressions (MPU & leaderboard) across itv.Com

• 2 x ITVX homepage sponsored rails (live for 1 week each) 

• 2 x ITVX homepage sponsored tiles (live for 1 week each)

• 12 months sponsored collection page of 'The Detectives'

Licensing

Rights to use ITV ‘The Detectives’ Drama composite logo and logos for two dramas included within the package, alongside ‘proud sponsor’ tagline on sponsor’s owned platforms including:

• Sponsor’s owned website, owned social platforms (excluding paid) & apps 

• Social media (excluding paid) and online

• Trade/consumer PR and internal comms

• ECRM and direct marketing

• Competitions targeting consumers, trade & employees

• All activation and use of assets is subject to approval by ITV

Research

• 2x wave Sponsorship effectiveness study carried out by Savanta, to the value of £25,000 net

Coming to market: Wednesday 14th October 2026 

Open market date: Wednesday 28th October 2026 

Guide price: £4,800,000 Gross + VAT 

Excluding production, subject to editorial approval and contractual agreement