ITV1 Movies 2026

With a rapidly growing and comprehensive collection, ITV1 movies offers a year-round entertainment experience that captivates a wide range of audiences, making it a compelling proposition for sustained brand sponsorship. Spanning a broad and diverse range of titles – from blockbuster hits and family favourites, to iconic comedies, action-packed thrillers, rom-coms and adventure epics – this package facilitates wide audience reach and relevance week in, week out. Whether it’s Saturday night thrills or Sunday afternoon feel-good classics, movies on ITV1 are a trusted destination for viewers of all ages.

Sponsorship Package Details

Scheduling (indicative and subject to change)

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD

• 1st January 2026 - 31st December 2026

• All Dayparts

• An estimated minimum of 150 of Movies

On air sponsorship idents:

• 100” of sponsorship accreditation per 75 min and 85 min movie

• 140” of sponsorship accreditation per 120 min movie

• 180” of sponsorship accreditation per 150 min movie

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

Marketing: 

• Sponsor logo on broadcast promos longer than 10 seconds, if used

Digital:

• 8 x ITVX Homepage Takeovers, including 2 x production. Each predicted to achieve 2 million impressions

• 8.5 million ROS display ad impressions (MPU & Leaderboard) across itv.com

Research:

• A two-wave sponsorship effectiveness study up to the value of £30k (carried out by ITV's preferred Sponsorship research agency; Savanta)

• One wave prior to and one wave following the Transmission Period

Flyer date: Wednesday 22 October

Open market date: Wednesday 29 October 

Guide price: £3m gross + VAT

Excluding production; subject to editorial approval and contractual agreement.