The Floor

Award-winning actor and comedian Rob Brydon is set to host ITV's eagerly anticipated new primetime version of The Floor. With his trademark humour and warmth seen in projects such as Gavin & Stacey, Would I Lie to You?, and The Trip, Rob will now bring his inimitable style to the fast-paced, high-stakes gameplay of this innovative quiz show format.

In The Floor, 81 quiz fanatics face off in quiz duels on a giant LED floor divided into 81 equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent's square.  

The winner of a duel conquers their opponent's square, gaining more ground - the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After ten episodes, who will be the last person standing on The Floor and take home £50,000?

Sponsorship Package Details

 Scheduling (indicative and subject to change)

• Q1

• ITV1, ITV1HD, ITV1+1 and STV, STVHD, STV+1, ITVX

• 10 x 60 min episodes

• Weekend Peak

On-air sponsorship idents:

• 80” sponsorship accreditation per 60 min episode

• 15” intro ident

• 10” either side of each centre break

• 5” closing ident

• (all 10”s also possible)

Online streaming idents:

• 10-second bumpers around free full-length programme content on the ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky) 

• Predicted impressions: 2.8 million

Digital

• 2 x ITVX homepage takeovers + 1 x production

• (Each takeover estimated 2 million impressions)

Guide Price:

£395,000 (Gross + VAT)

Excluding production; subject to editorial approval and contractual agreement.

Coming to market date : Wednesday 29 October 

Open market date: Wednesday 12 November