
BE Studio Sponsorship Opportunity: Name That Tune
Name That Tune
Hosted by Alison Hammond, each week contestants will be pitted against each other as their music knowledge is put to the test in a series of fast-paced rounds, featuring tracks from the world’s best loved artists and bands from across every genre - all building towards a nail-biting finale.
Every round is designed to challenge our music enthusiasts, asking just one simple question… Name That Tune. With a studio audience singing along and viewers at home invited to play from their living rooms, it's the ultimate soundtrack for all generations.
Based on the successful U.S. format and joining Alison is the iconic Name That Tune band, a group of elite musicians who have performed with some of the world’s biggest stars including Adele and The Spice Girls. The band will be swapping the U.S. stage for the UK, covering a plethora of music genres, in their inimitable style, live in front of a studio audience.
Can our competitors correctly decipher iconic riffs, melodies and lyrics from some of the biggest songs on the planet simply by hearing extracts from these well-known tracks? Or will they miss the beat and hit a sour note?
Sponsorship Package Details
Scheduling (indicative and subject to change)
ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1HD
Q1 2027
Weekend Early Peak
9 x 60 min
Sponsorship idents
Broadcast sponsorship idents
80” accreditation per 60-minute episode
15’ Intro ident
10’ around either side of each centre break
5” closing ident
ITVX Streaming Idents
10” bumpers around free programme catch-up content on ITVX & STV Player websites, mobile apps and connected TVs (excluding Virgin and Sky).
Estimated 13 million impressions on ITVX
License
Rights to use the show logo with ‘proud sponsors’ tagline to promote the sponsorship across sponsors owned platforms including:
Sponsorship idents
Sponsors owned social (excluding paid), website & app
Competitions and giveaways, targeting consumers, employees or trade (subject to competition mechanic)
Consumer & trade PR
CRM & employee newsletters
Digital
ROS Display Ad impressions across itv.com
2 x ITVX Showcase Banners
1x Showcase Banner production
Marketing
Sponsor logo on broadcast promos longer than 10” if used
Coming to market: Wednesday 7th October
Open market date: Wednesday 21st October
Guide price: £475,000 Gross + VAT
Excluding production, subject to editorial approval and contractual agreement
Restrictions:
Pre 9pm Commission:Gambling: Poker, Casino, Betting and identifiable Less Healthy Food Products
