Extreme Daytrippers

A new trend has emerged: the extreme day trip. 

By taking advantage of shorter flights and off-peak deals, holidaymakers are flying to European cities for breakfast, lunch and dinner before being back in their own beds in the early hours for the same cost as a daytrip in the UK. 

These international day trips are packed with activities and come at a surprisingly affordable price. The trend has skyrocketed in popularity, with over a third of Brits heading abroad for a budget-friendly day out.

With a focus on aspirational yet affordable options, Extreme Daytrippers will resonate with an ITV audience looking to explore on a budget, packed with practical money-saving tips and showcasing destinations that offer incredible experiences without breaking the bank.

Partnership Package Details

Scheduling (indicative and subject to change)

• 2026

• Weekday peak

• 6 X 30 min episodes

• ITV1, ITV1+1 & ITV1HD, STV1, STV1+1 & STV1H

Broadcast & Online

On-air sponsorship idents

• 40'' per 30 minute episode

• 15" intro ident

• 10" either side of each centre break

• 5" closing ident

• Sponsor logo on broadcast promos longer than 10sec, if used

Online streaming Idents

• Idents around all free long-form catch-up content available on ITVX & STV Player  

Licensing

• Right to use show logo in conjunction with agreed tagline (e.g. ‘Brought to you by…’):

  • Funders owned, earned & paid social media

  • Consumer and trade PR

  • Funders website and/or app

  • Online display and online video

  • Right to create competitions, for employees, customers, trade (any costs related to prize not included)

  • Right to create and use show logo & funders lock up logo for use as listed above

Brand Integration

• By funding Extreme Daytrippers, we’ll work with you to form a campaign which reaches the masses across all touchpoints