We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Regional Advertising Costs

See how ITV can support your brand flexibly across the UK

Contact us now

Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on June 2021 pricing (as of 1st June 2021) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITV Hub VOD campaigns adding 15% to this investment. 

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region. 

*Please note this information is specific to today's date: 01.06.21 and is subject to change.

Tyne and Tees Region


Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITV Hub registered users: 1.35m
TV spot investment:  £16,176
ITV Hub VOD investment:  £2,426
Total investment:  £18,603
Adult spot impacts 1+Reach: 503k
VOD impressions: 69.3k
Flexible booking? Yes

More Details

Yorkshire Region


Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITV Hub registered users: 3.03m
TV spot investment:  £36,014
ITV Hub VOD investment:  £5,402
Total investment:  £41,416
Adult spot impacts 1+Reach: 974k
VOD impressions: 154.3k
Flexible booking? Yes

More Details

Border Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITV Hub registered users: 296k
TV spot investment: £3,065
ITV Hub VOD investment: £460
Total investment: £3,525
Adult spot impacts 1+Reach: 80k
VOD impressions: 13.1k
Flexible booking? Yes

More Details

ITV Map 6 Scotland MICRO-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITV Hub registered users: 3.50m
TV spot investment: £34,297
ITV Hub VOD investment: £5,144
Total investment: £39,441
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 147.0k
Flexible booking? Yes

More Details

Ulster Region


Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITV Hub registered users: 855k
TV spot investment: £9,661
ITV Hub VOD investment: £1,449
Total investment: £11,111
Adult spot impacts 1+Reach: 341k
VOD impressions: 41.4k
Flexible booking? Yes

More Details

Granada Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITV Hub registered users: 3.78m
TV spot investment: £49,559
ITV Hub VOD investment: £7,434
Total investment: £56,993
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 212.4k
Flexible booking? Yes

More Details

Central Region


Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITV Hub registered users: 4.23m
TV spot investment: £81,379
ITV Hub VOD investment: £12,207
Total investment: £93,586
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 348.8k
Flexible booking? Yes

More Details

ITV Map 3 ANGLIA micro V9-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITV Hub registered users: 2.33m
TV spot investment: £48,082
ITV Hub VOD investment: £7,212
Total investment: £55,295
Adult spot impacts
VOD impressions: 206.1k
Flexible booking? Yes

More Details

Wales Region


Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITV Hub registered users: 1.55m
TV spot investment: £20,838
ITV Hub VOD investment: £3,126
Total investment: £23,964
Adult spot impacts
VOD impressions: 89.3k
Flexible booking? Yes

More Details

West Region


Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITV Hub registered users: 1.22m
TV spot investment: £14,871
ITV Hub VOD investment: £2,231
Total investment: £17,101
Adult spot impacts
VOD impressions: 63.7k
Flexible booking? Yes

More Details

West Country Region

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITV Hub registered users: 920k
TV spot investment: £10,456
ITV Hub VOD investment: £1,568
Total investment: £12,024
Adult spot impacts
VOD impressions: 44.8k
Flexible booking? Yes

More Details

London Region


Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITV Hub registered users: 6.74m
TV spot investment: £163,349
ITV Hub VOD investment: £24,502
Total investment: £187,851
Adult spot impacts
VOD impressions: 700.1k
Flexible booking? Yes

More Details

ITV Map 3 MERIDIAN micro-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITV Hub registered users: 3.68m
TV spot investment: £76,426
ITV Hub VOD investment: £11,464
Total investment: £87,890
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 327.5k
Flexible booking? Yes

More Details

Overall UK Map_2019_Layered-01.jpg

How regionality can supercharge your business

ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, and it remains so today.

More Details

itv logo 1000x500.png

Regional Advertising

We're the only broadcaster that allows advertisers to target consumers on a national, macro, regional, and micro level - just reach out to us and choose the audience you want to speak to.

More Details