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Regional Advertising Costs

See how ITV can support your brand flexibly across the UK

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Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on May 2021 pricing (as of 27th of April) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITV Hub VOD campaigns adding 15% to this investment. 

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region. 

*Please note this information is specific to today's date: 27.04.21 and is subject to change.

Tyne and Tees Region


Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITV Hub registered users: 1.35m
TV spot investment:  £12,554
ITV Hub VOD investment:  £1,883
Total investment:  £14,437
Adult spot impacts 1+Reach: 503k
VOD impressions: 53.8k
Flexible booking? Yes

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Yorkshire Region


Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITV Hub registered users: 3.03m
TV spot investment:  £27,951
ITV Hub VOD investment:  £4,193
Total investment:  £32,143
Adult spot impacts 1+Reach: 974k
VOD impressions: 119.8k
Flexible booking? Yes

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Border Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITV Hub registered users: 296k
TV spot investment: £1,987
ITV Hub VOD investment: £298
Total investment: £2,285
Adult spot impacts 1+Reach: 80k
VOD impressions: 8.5k
Flexible booking? Yes

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ITV Map 6 Scotland MICRO-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITV Hub registered users: 3.50m
TV spot investment: £25,984
ITV Hub VOD investment: £3,898
Total investment: £29,881
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 111.4k
Flexible booking? Yes

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Ulster Region


Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITV Hub registered users: 855k
TV spot investment: £6,013
ITV Hub VOD investment: £902
Total investment: £6,915
Adult spot impacts 1+Reach: 341k
VOD impressions: 25.8k
Flexible booking? Yes

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Granada Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITV Hub registered users: 3.78m
TV spot investment: £40,775
ITV Hub VOD investment: £6,116
Total investment: £46,891
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 174.7k
Flexible booking? Yes

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Central Region


Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITV Hub registered users: 4.23m
TV spot investment: £67,470
ITV Hub VOD investment: £10,121
Total investment: £77,591
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 289.2k
Flexible booking? Yes

More Details

ITV Map 3 ANGLIA micro V9-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITV Hub registered users: 2.33m
TV spot investment: £34,442
ITV Hub VOD investment: £5,166
Total investment: £39,609
Adult spot impacts
VOD impressions: 147.6k
Flexible booking? Yes

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Wales Region


Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITV Hub registered users: 1.55m
TV spot investment: £16,221
ITV Hub VOD investment: £2,433
Total investment: £18,655
Adult spot impacts
VOD impressions: 69.5k
Flexible booking? Yes

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West Region


Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITV Hub registered users: 1.22m
TV spot investment: £11,255
ITV Hub VOD investment: £1,688
Total investment: £12,943
Adult spot impacts
VOD impressions: 48.2k
Flexible booking? Yes

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West Country Region

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITV Hub registered users: 920k
TV spot investment: £7,400
ITV Hub VOD investment: £1,110
Total investment: £8,510
Adult spot impacts
VOD impressions: 31.7k
Flexible booking? Yes

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London Region


Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITV Hub registered users: 6.74m
TV spot investment: £132,455
ITV Hub VOD investment: £19,868
Total investment: £152,324
Adult spot impacts
VOD impressions: 567.7k
Flexible booking? Yes

More Details

ITV Map 3 MERIDIAN micro-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITV Hub registered users: 3.68m
TV spot investment: £57,820
ITV Hub VOD investment: £8,673
Total investment: £66,493
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 247.8k
Flexible booking? Yes

More Details

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How regionality can supercharge your business

ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, and it remains so today.

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Regional Advertising

We're the only broadcaster that allows advertisers to target consumers on a national, macro, regional, and micro level - just reach out to us and choose the audience you want to speak to.

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