Regional Key Facts :: ITV Media

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Advertising with ITV

As the UK's leading commercial broadcaster, we get the country talking. Join the conversation with our national and local advertising options designed to suit businesses of all sizes.

Advertising with ITV

As the UK's leading commercial broadcaster, we get the country talking. Join the conversation with our national and local advertising options designed to suit businesses of all sizes.

Airtime
There are many different ways to advertise - whatever your goal, we’ll make sure your message is brought to life in a memorable way

ITVX Advertising (VOD)
Broadcaster VOD advertising is a great way to target your chosen audience with relevant content.

Sponsorship & Licensing
Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows.

ITV Backing Business
Backing Business is ITV’s initiative to help keep British business moving through working alongside you as a partner.

Planet V
Planet V is our self-serve addressable advertising platform, designed to put your VOD advertising in your hands

CFlight
Find out more about CFlight, the UK's first unified advertising TV metric
New to TV

We can help supercharge your brand's growth by delivering new customers at unparalleled scale. Watch our short videos and discover how TV could transform your business.

New to TV

We can help supercharge your brand's growth by delivering new customers at unparalleled scale. Watch our short videos and discover how TV could transform your business.

ITV AdVentures
ITV AdVentures is one way we can support high-growth businesses and entrepreneurs at all stages of development.

New to TV Case Studies
Learn how other brands have used TV for the first time to achieve brand fame and drive growth in the most cost effective way.

Creative Support
We offer a full creative production service from concept to delivery and are experienced in overcoming barriers for New to TV brands....
Case Studies
News & Resources

Here at ITV, your brand will thrive like nowhere else. Get up to speed with our latest news, insights and success stories.

News & Resources

Here at ITV, your brand will thrive like nowhere else. Get up to speed with our latest news, insights and success stories.

Latest News
Check out the latest news from ITV Commercial.

Innovation
Catch up on ITV Commercial’s newest innovations.

Social Purpose
See how ITV is shaping culture for good.

Marketing Support
Access articles that will help shape your marketing plans.

Research
Learn the different tactics you can leverage to help TV Advertising grow your brand.

Commercial Calendar
Check out our interactive advanced booking deadline calendar

Research
Learn the different tactics you can leverage to help TV Advertising grow your brand.

Commercial Calendar
Check out our interactive advanced booking deadline calendar

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Regional Advertising Costs

See how ITV can support your brand flexibly across the UK

Contact us now

Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on May 2023 pricing (as of 26/04/2023) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITVX VOD campaigns contributing to 20% of the total investment.

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region.

*Please note this information is specific to today's date: 26.04.23 and is subject to change.

Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITVX registered users: 1.35m
TV spot investment: £22,533
ITVX VOD investment: £5,633
Total investment: £28,166
Adult spot impacts 1+Reach: 503k
VOD impressions: 146.3k
Flexible booking? Yes

Yorkshire

Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITVX registered users: 3.03m
TV spot investment: £51,005
ITVX VOD investment: £12,751
Total investment: £63,756
Adult spot impacts 1+Reach: 974k
VOD impressions: 331.2k
Flexible booking? Yes

Border

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITVX registered users: 296k
TV spot investment: £5,077
ITVX VOD investment: £1,269
Total investment: £6,347
Adult spot impacts 1+Reach: 80k
VOD impressions: 33.0k
Flexible booking? Yes

STV Central

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITVX registered users: 3.50m
TV spot investment: £32,959
ITVX VOD investment: £8,240
Total investment: £41,199
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 214.0k
Flexible booking? Yes

STV North

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITVX registered users: 3.50m
TV spot investment: £11,420
ITVX VOD investment: £2,855
Total investment: £14,275
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 74.2k
Flexible booking? Yes

Granada

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITVX registered users: 3.78m
TV spot investment: £76,395
ITVX VOD investment: £19,099
Total investment: £95,494
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 496.1k
Flexible booking? Yes

Central

Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITVX registered users: 4.23m
TV spot investment: £98,171
ITVX VOD investment: £24,542
Total investment: £112,714
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 637.5k
Flexible booking? Yes

Anglia

Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITVX registered users: 2.33m
TV spot investment: £53,489
ITVX VOD investment: £13,372
Total investment: £66,862
Adult spot impacts
1+Reach: 755k
VOD impressions: 347.3k
Flexible booking? Yes

Wales

Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITVX registered users: 1.55m
TV spot investment: £23,974
ITVX VOD investment: £5,993
Total investment: £29,967
Adult spot impacts
1+Reach: 656k
VOD impressions: 155.7k
Flexible booking? Yes

West

Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITVX registered users: 1.22m
TV spot investment: £17,985
ITVX VOD investment: £4,496
Total investment: £22,481
Adult spot impacts
1+Reach: 419k
VOD impressions: 116.8k
Flexible booking? Yes

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITVX registered users: 920k
TV spot investment: £11,738
ITVX VOD investment: £2,934
Total investment: £14,672
Adult spot impacts
1+Reach: 341k
VOD impressions: 76.2k
Flexible booking? Yes

London

Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITVX registered users: 6.74m
TV spot investment: £215,887
ITVX VOD investment: £53,972
Total investment: £269,859
Adult spot impacts
1+Reach: 2.12m
VOD impressions: 1,401.9k
Flexible booking? Yes

Meridian

Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITVX registered users: 3.68m
TV spot investment: £86,400
ITVX VOD investment: £21,600
Total investment: £108,000
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 561.0k
Flexible booking? Yes

Ulster

Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITVX registered users: 855k
TV spot investment: £8,830
ITVX VOD investment: £2,207
Total investment: £11,037
Adult spot impacts 1+Reach: 341k
VOD impressions: 57.3k
Flexible booking? Yes

How regionality can supercharge your business

ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, and it remains so today.

Find out more about the cost of TV advertising with ITV

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