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Regional Key Facts

See how ITV can support your brand flexibly across the UK

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Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on February 2021 pricing (as of 12th of January) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITV Hub VOD campaigns adding 15% to this investment. 

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region. 

*Please note this information is specific to today's date: 12.01.21 and subject to change.

Tyne and Tees Region


Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITV Hub registered users: 1.35m
TV spot investment: £9,843
ITV Hub VOD investment: £1,477
Total investment: £11,320
Adult spot impacts 1+Reach: 503k
VOD impressions: 42.2k
Flexible booking? Yes

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Yorkshire Region


Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITV Hub registered users: 3.03m
TV spot investment: £21,915
ITV Hub VOD investment: £3,287
Total investment: £25,202
Adult spot impacts 1+Reach: 974k
VOD impressions: 93.9k
Flexible booking? Yes

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Border Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITV Hub registered users: 296k
TV spot investment: £1,703
ITV Hub VOD investment: £255
Total investment: £1,958
Adult spot impacts 1+Reach: 80k
VOD impressions: 7.3k
Flexible booking? Yes

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ITV Map 6 Scotland MICRO-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITV Hub registered users: 3.50m
TV spot investment: £23,333
ITV Hub VOD investment: £3,500
Total investment: £26,833
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 100k
Flexible booking? Yes

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Ulster Region


Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITV Hub registered users: 855k
TV spot investment: £6,157
ITV Hub VOD investment: £924
Total investment: £7,081
Adult spot impacts
VOD impressions: 26.4k
Flexible booking? Yes

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Granada Region


Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITV Hub registered users: 3.78m
TV spot investment: £32,984
ITV Hub VOD investment: £4,948
Total investment: £37,932
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 141.4k
Flexible booking? Yes

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Central Region


Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITV Hub registered users: 4.23m
TV spot investment: £53,422
ITV Hub VOD investment: £8,013
Total investment: £61,436
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 229k
Flexible booking? Yes

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ITV Map 3 ANGLIA micro V9-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITV Hub registered users: 2.33m
TV spot investment: £26,975
ITV Hub VOD investment: £4,046
Total investment: £31,021
Adult spot impacts
VOD impressions: 115.6k
Flexible booking? Yes

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Wales Region


Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITV Hub registered users: 1.55m
TV spot investment: £12,073
ITV Hub VOD investment: £1,811
Total investment: £13,884
Adult spot impacts
VOD impressions: 51.7k
Flexible booking? Yes

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West Region


Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITV Hub registered users: 1.22m
TV spot investment: £8,708
ITV Hub VOD investment: £1,306
Total investment: £10,015
Adult spot impacts
VOD impressions: 37.3k
Flexible booking? Yes

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West Country Region

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITV Hub registered users: 920k
TV spot investment: £6,352
ITV Hub VOD investment: £953
Total investment: £7,304
Adult spot impacts
VOD impressions: 27.2k
Flexible booking? Yes

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London Region


Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITV Hub registered users: 6.74m
TV spot investment: £119,032
ITV Hub VOD investment: £17,855
Total investment: £136,887
Adult spot impacts
VOD impressions: 510.1k
Flexible booking? Yes

More Details

ITV Map 3 MERIDIAN micro-2019-01.jpg


Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITV Hub registered users: 3.68m
TV spot investment: £45,573
ITV Hub VOD investment: £6,836
Total investment: £52,409
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 195.3k
Flexible booking? Yes

More Details

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How regionality can supercharge your business

ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, it remains so today.

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Regional Advertising

We're the only broadcaster that allows advertisers to target consumers on a national, macro, regional, and micro level - just reach out and choose the audience you want to speak to.

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