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Regional Advertising Costs

See how ITV can support your brand flexibly across the UK

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Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on December 2021 pricing (as of 29th November 2021) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITV Hub VOD campaigns adding 15% to this investment. 
 

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region. 
 

*Please note this information is specific to today's date: 29.11.21 and is subject to change.

Tyne and Tees Region

 

Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITV Hub registered users: 1.35m
TV spot investment:  £15,110
ITV Hub VOD investment:  £2,266
Total investment:  £17,376
Adult spot impacts 1+Reach: 503k
VOD impressions: 64.8k
Flexible booking? Yes

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Yorkshire Region

Yorkshire

Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITV Hub registered users: 3.03m
TV spot investment:  £33,640
ITV Hub VOD investment:  £5,046
Total investment:  £38,686
Adult spot impacts 1+Reach: 974k
VOD impressions: 144.2k
Flexible booking? Yes

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Border Region

Border

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITV Hub registered users: 296k
TV spot investment: £2,585
ITV Hub VOD investment: £388
Total investment: £2,973
Adult spot impacts 1+Reach: 80k
VOD impressions: 11.1k
Flexible booking? Yes

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ITV Map 6 Scotland MICRO-2019-01.jpg

STV Central

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITV Hub registered users: 3.50m
TV spot investment: £25,326
ITV Hub VOD investment: £3,799
Total investment: £29,125
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 108.5k
Flexible booking? Yes

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ITV Map 6 Scotland MICRO-2019-01.jpg

STV North

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITV Hub registered users: 3.50m
TV spot investment: £8,770
ITV Hub VOD investment: £1,316
Total investment: £10,086
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 37.6k
Flexible booking? Yes

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Granada Region

Granada

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITV Hub registered users: 3.78m
TV spot investment: £49,338
ITV Hub VOD investment: £7,401
Total investment: £56,739
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 211.4k
Flexible booking? Yes

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Central Region

Central

Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITV Hub registered users: 4.23m
TV spot investment: £78,265
ITV Hub VOD investment: £11,740
Total investment: £90,005
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 335.4k
Flexible booking? Yes

More Details

ITV Map 3 ANGLIA micro V9-2019-01.jpg

Anglia

Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITV Hub registered users: 2.33m
TV spot investment: £43,777
ITV Hub VOD investment: £6,567
Total investment: £50,343
Adult spot impacts
1+Reach: 
755k
VOD impressions: 187.6k
Flexible booking? Yes

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Wales Region

Wales

Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITV Hub registered users: 1.55m
TV spot investment: £18,221
ITV Hub VOD investment: £2,733
Total investment: £20,954
Adult spot impacts
1+Reach: 
656k
VOD impressions: 78.1k
Flexible booking? Yes

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West Region

West

Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITV Hub registered users: 1.22m
TV spot investment: £12,878
ITV Hub VOD investment: £1,932
Total investment: £14,810
Adult spot impacts
1+Reach: 
419k
VOD impressions: 55.2k
Flexible booking? Yes

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West Country Region

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITV Hub registered users: 920k
TV spot investment: £8,823
ITV Hub VOD investment: £1,323
Total investment: £10,147
Adult spot impacts
1+Reach: 
341k
VOD impressions: 37.8k
Flexible booking? Yes

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London Region

London

Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITV Hub registered users: 6.74m
TV spot investment: £166,211
ITV Hub VOD investment: £24,932
Total investment: £191,142
Adult spot impacts
1+Reach: 
2.12m
VOD impressions: 712.3k
Flexible booking? Yes

More Details

ITV Map 3 MERIDIAN micro-2019-01.jpg

Meridian

Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITV Hub registered users: 3.68m
TV spot investment: £69,066
ITV Hub VOD investment: £10,360
Total investment: £79,426
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 296.0k
Flexible booking? Yes

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Ulster Region

Ulster

Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITV Hub registered users: 855k
TV spot investment: £8,839
ITV Hub VOD investment: £1,326
Total investment: £10,165
Adult spot impacts 1+Reach: 341k
VOD impressions: 37.9k
Flexible booking? Yes

More Details

Overall UK Map_2019_Layered-01.jpg

How regionality can supercharge your business


ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, and it remains so today.
 

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