Regional Key Facts :: ITV Media

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Advertising with ITV

As the UK's leading commercial broadcaster, we get the country talking. Join the conversation with our national and local advertising options designed to suit businesses of all sizes.

Advertising with ITV

As the UK's leading commercial broadcaster, we get the country talking. Join the conversation with our national and local advertising options designed to suit businesses of all sizes.

Airtime
There are many different ways to advertise - whatever your goal, we’ll make sure your message is brought to life in a memorable way

ITVX Advertising (VOD)
Get your brand famous on the UK’s biggest commercial VOD service and start your VOD advertising campaign to the nation now.

Sponsorship & Licensing
Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows.

ITV Backing Business
Backing Business is ITV’s initiative to help keep British business moving through working alongside you as a partner.

Planet V
Planet V is our self-serve addressable advertising platform, designed to put your VOD advertising in your hands

CFlight
Find out more about CFlight, the UK's first unified advertising TV metric
New to TV

We can help supercharge your brand's growth by delivering new customers at unparalleled scale. Watch our short videos and discover how TV could transform your business.

New to TV

We can help supercharge your brand's growth by delivering new customers at unparalleled scale. Watch our short videos and discover how TV could transform your business.

ITV AdVentures
ITV AdVentures is one way we can support high-growth businesses and entrepreneurs at all stages of development.

Creative Support
We offer a full creative production service from concept to delivery and are experienced in overcoming barriers for New to TV brands....
Case Studies
News & Resources

Here at ITV, your brand will thrive like nowhere else. Get up to speed with our latest news, insights and success stories.

News & Resources

Here at ITV, your brand will thrive like nowhere else. Get up to speed with our latest news, insights and success stories.

Latest News
Check out the latest news from ITV Commercial.

Innovation
Catch up on ITV Commercial’s newest innovations.

Social Purpose
See how ITV is shaping culture for good.

Marketing Support
Access articles that will help shape your marketing plans.

Research
Learn the different tactics you can leverage to help TV Advertising grow your brand.

Commercial Calendar
Check out our interactive advanced booking deadline calendar

Research
Learn the different tactics you can leverage to help TV Advertising grow your brand.

Commercial Calendar
Check out our interactive advanced booking deadline calendar

Trading T&Cs ITV Insights

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Regional Advertising Costs

See how ITV can support your brand flexibly across the UK

Contact us now

Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on May 2023 pricing (as of 26/04/2023) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITVX VOD campaigns contributing to 20% of the total investment.

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region.

*Please note this information is specific to today's date: 26.04.23 and is subject to change.

Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITVX registered users: 1.35m
TV spot investment: £65,133
ITVX VOD investment: £16,283
Total investment: £81,417
Adult spot impacts 1+Reach: 503k
VOD impressions: 422.9k
Flexible booking? Yes

Yorkshire

Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITVX registered users: 3.03m
TV spot investment: £65,133
ITVX VOD investment: £16,283
Total investment: £81,417
Adult spot impacts 1+Reach: 974k
VOD impressions: 422.9k
Flexible booking? Yes

Border

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITVX registered users: 296k
TV spot investment: £3,601
ITVX VOD investment: £900
Total investment: £4,501
Adult spot impacts 1+Reach: 80k
VOD impressions: 23.4k
Flexible booking? Yes

STV Central

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITVX registered users: 3.50m
TV spot investment: £26,598
ITVX VOD investment: £6,650
Total investment: £33,248
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 172.7k
Flexible booking? Yes

STV North

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITVX registered users: 3.50m
TV spot investment: £9,215
ITVX VOD investment: £2,304
Total investment: £11,518
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 59.8k
Flexible booking? Yes

Granada

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITVX registered users: 3.78m
TV spot investment: £64,116
ITVX VOD investment: £16,029
Total investment: £80,145
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 416.3k
Flexible booking? Yes

Central

Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITVX registered users: 4.23m
TV spot investment: £80,075
ITVX VOD investment: £20,019
Total investment: £100,094
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 520.0k
Flexible booking? Yes

Anglia

Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITVX registered users: 2.33m
TV spot investment: £43,930
ITVX VOD investment: £10,983
Total investment: £54,913
Adult spot impacts
1+Reach: 755k
VOD impressions: 285.3k
Flexible booking? Yes

Wales

Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITVX registered users: 1.55m
TV spot investment: £38,342
ITVX VOD investment: £9,586
Total investment: £47,928
Adult spot impacts
1+Reach: 656k
VOD impressions: 249.0k
Flexible booking? Yes

West

Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITVX registered users: 1.22m
TV spot investment: £49,415
ITVX VOD investment: £12,354
Total investment: £61,769
Adult spot impacts
1+Reach: 419k
VOD impressions: 320.9k
Flexible booking? Yes

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITVX registered users: 920k
TV spot investment: £11,136
ITVX VOD investment: £2,784
Total investment: £13,920
Adult spot impacts
1+Reach: 341k
VOD impressions: 72,3k
Flexible booking? Yes

London

Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITVX registered users: 6.74m
TV spot investment: £177,382
ITVX VOD investment: £44,345
Total investment: £221,727
Adult spot impacts
1+Reach: 2.12m
VOD impressions: 1,151.8k
Flexible booking? Yes

Meridian

Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITVX registered users: 3.68m
TV spot investment: £76,714
ITVX VOD investment: £19,179
Total investment: £95,893
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 498.1k
Flexible booking? Yes

Ulster

Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITVX registered users: 855k
TV spot investment: £9,939
ITVX VOD investment: £2,485
Total investment: £12,424
Adult spot impacts 1+Reach: 341k
VOD impressions: 64.5k
Flexible booking? Yes

How regionality can supercharge your business

ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, and it remains so today.

Find out more about the cost of TV advertising with ITV

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