Regional Advertising Costs

See how ITV can support your brand flexibly across the UK

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Our regional advertising opportunities enable brands to scale up and scale back up efficiently and effectively. All costs based on May 2023 pricing (as of 26/04/2023) based on medium-weight spot airtime of 100 adult TVRs per week (station price costs) combined with medium-weight ITVX VOD campaigns contributing to 20% of the total investment. 
 

Please speak to your ITV Commercial contact for further details or click through at the bottom for more details by region. 
 

*Please note this information is specific to today's date: 26.04.23 and is subject to change.

Tyne and Tees Region

 

Tyne Tees

Sub-regions? No
Total daily viewing: 4h 14m
Adult TV universe: 2.22m
ITVX registered users: 1.35m
TV spot investment:  £72,571
ITVX VOD investment:  £18,143
Total investment:  £90,714
Adult spot impacts 1+Reach: 503k
VOD impressions: 471.2k
Flexible booking? Yes

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Yorkshire Region

Yorkshire

Sub-regions? Yes
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITVX registered users: 3.03m
TV spot investment:  £72,571
ITVX VOD investment:  £18,143
Total investment:  £90,714
Adult spot impacts 1+Reach: 974k
VOD impressions: 471.2k
Flexible booking? Yes

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Border Region

Border

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 503k
ITVX registered users: 296k
TV spot investment: £4,409 
ITVX VOD investment: £1,102
Total investment: £5,511
Adult spot impacts 1+Reach: 80k
VOD impressions: 28.6k
Flexible booking? Yes

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ITV Map 6 Scotland MICRO-2019-01.jpg

STV Central

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITVX registered users: 3.50m
TV spot investment: £34,566
ITVX VOD investment: £8,641
Total investment: £43,207
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 224.5k
Flexible booking? Yes

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ITV Map 6 Scotland MICRO-2019-01.jpg

STV North

Sub-regions? Yes
Total daily viewing: 4h 29m
Adult TV universe: 4.03m
ITVX registered users: 3.50m
TV spot investment: £11,975
ITVX VOD investment: £2,994
Total investment: £14,969
Adult spot impacts 1+Reach: 1.11m
VOD impressions: 77.8
Flexible booking? Yes

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Granada Region

Granada

Sub-regions? No
Total daily viewing: 4h 46m
Adult TV universe: 5.47m
ITVX registered users: 3.78m
TV spot investment: £56,609
ITVX VOD investment: £14,152
Total investment: £70,762
Adult spot impacts 1+Reach: 1.26m
VOD impressions: 367.6k
Flexible booking? Yes

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Central Region

Central

Sub-regions? Yes
Total daily viewing: 4h 5m
Adult TV universe: 6.98m
ITVX registered users: 4.23m
TV spot investment: £86,883
ITVX VOD investment: £21,721
Total investment: £108,604
Adult spot impacts 1+Reach: 1.45m
VOD impressions: 564.2k
Flexible booking? Yes

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ITV Map 3 ANGLIA micro V9-2019-01.jpg

Anglia

Sub-regions? Yes
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITVX registered users: 2.33m
TV spot investment: £47,278
ITVX VOD investment: £11,820
Total investment: £59,098
Adult spot impacts
1+Reach: 
755k
VOD impressions: 307.0k
Flexible booking? Yes

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Wales Region

Wales

Sub-regions? No
Total daily viewing: 4h 8m
Adult TV universe: 2.46m
ITVX registered users: 1.55m
TV spot investment: £44,194
ITVX VOD investment: £11,049
Total investment: £55,243
Adult spot impacts
1+Reach: 
656k
VOD impressions: 287.0k
Flexible booking? Yes

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West Region

West

Sub-regions? No
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITVX registered users: 1.22m
TV spot investment: £57,464
ITVX VOD investment: £14,366
Total investment: £71,380
Adult spot impacts
1+Reach: 
419k
VOD impressions: 373.1k
Flexible booking? Yes

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West Country Region

West Country

Sub-regions? No
Total daily viewing: 4h 27m
Adult TV universe: 1.49m
ITVX registered users: 920k
TV spot investment: £13,292 
ITVX VOD investment: £3,323
Total investment: £16,615
Adult spot impacts
1+Reach: 
341k
VOD impressions: 86.3k
Flexible booking? Yes

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London Region

London

Sub-regions? No
Total daily viewing: 3h 33m
Adult TV universe: 9.94m
ITVX registered users: 6.74m
TV spot investment: £182,619
ITVX VOD investment: £45,655
Total investment: £228,274
Adult spot impacts
1+Reach: 
2.12m
VOD impressions: 1,185.8k
Flexible booking? Yes

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ITV Map 3 MERIDIAN micro-2019-01.jpg

Meridian

Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITVX registered users: 3.68m
TV spot investment: £71,736
ITVX VOD investment: £17,934
Total investment: £89,670
Adult spot impacts 1+Reach: 1.10m
VOD impressions: 465.8k 
Flexible booking? Yes

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Ulster Region

Ulster

Sub-regions? No
Total daily viewing: 4h 3m
Adult TV universe: 1.44m
ITVX registered users: 855k
TV spot investment: £9,485
ITVX VOD investment: £2,371
Total investment: £11,856
Adult spot impacts 1+Reach: 341k
VOD impressions: 61.6k
Flexible booking? Yes

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Overall UK Map_2019_Layered-01.jpg

How regionality can supercharge your business


ITV may be a global business, but we sit at the heart of the UK’s nations and regions. From the very beginning, regionality was key to ITV’s success and expansion, and it remains so today.
 

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The Cost of TV Advertising

advertising costs