Creative Boost: Step into ITV’s world of branded entertainment to drive bigger results
Explore how branded entertainment on ITV boosts attention, drives consideration, and delivers real-world impact.
Want to learn more?If you're interested in what branded entertainment could do for your business, please get in touch with a member of our team via the QR code below.
Unpack the webinar highlights
Backed by new research and industry insight, this session explores how brands can step into ITV’s most-loved programming to unlock deeper attention, brand warmth and action - what we call the Creative Boost.
In this session, we cover:
How branded entertainment delivers measurable uplifts across the marketing funnel.
Why deeper integration leads to stronger attention and brand action.
What happens when brands broaden their reach with multiple entertainment touchpoints.
Key findings:
Creative cut-through
Branded entertainment helps brands tap into ITV’s most-loved and trusted shows - cutting through with relatable, editorially-driven content.
Partnership pays back
When brands show up in programmes audiences love, they see uplifts right across the funnel - from attention to action.
Greater depth, greater results
The deeper the integration with ITV content, the stronger the impact. Fans engage more and act on behalf of the brand.
Broaden the boost
Campaigns that span multiple branded entertainment formats deliver even greater results - combining reach with resonance.
Results at a glance
Attention-grabbing airtime
Branded entertainment on ITV delivers stronger attention across the funnel. Source: Creative Boost study (2025)
+23% Viewers exposed to 30” BE Studio spots show a 23% uplift in attention
Unlocking website visitsBranded entertainment on ITV drives action — including a lift in website visits.
Source: Creative Boost study (2025)
+8–38% Boost in likelihood to visit a brand’s website following exposure to BE Studio campaigns
Multi-format = Multi-impact
Using multiple branded entertainment formats delivers stronger campaign results.Source: Creative Boost study (2025)
38% Cumulative uplift when using multiple branded entertainment formats
