Grab your beveragino, throw on your cheetah print kaftan and get in the Fiat 500 - it's time to get your head around Hun Culture Babes!
In order to unpack the opportunity for brands within Hun Culture, ITV interviewed cultural experts, conducted social listening, focus groups with followers of Hun Culture and extensive semiotic analysis and cultural analysis of Hun Culture artefacts.
Hun (short for Hunni) Culture is a distinctly British pop culture phenomenon - picture a glorious amalgamation of Gemma Collins, Girls Aloud, prosecco-fuelled bottomless brunches and lairy leopard print.
Hun (short for Hunni) Culture
“It’s an attitude, it's a personality, it's a sense of humour, it’s a tongue-in-cheek , self aware look at a certain section of British culture” - Reality & Entertainment Commissioner Pete Tierney
In short: it's the enjoyment of all things unserious, unpretentious and unapologetic.
But what exactly makes something Hun? Who even is a Hunni? And why should we care about this uniquely British pop culture phenomenon?
Key research findings
11.8m Have the 'Hun' mindset
88% Are always on the lookout for special offers when shopping
⅔ Of this audience are regularly watching ITV
2x More likely to buy a gift for someone else than the general population
Want to unpack the opportunities for your brand within Hun Culture?
Contact Mohamed.Ahmed@itv.com and Lucy.Irving@itv.com
