How can your brand better respond to the cost of living crisis?
When budgets are tight, what are the risks of cutting spend? How do you make the case for supporting a brand to your internal finance team? And if you are able to spend through a downturn, what message and tone is likely to resonate with consumers?
ITV has developed a toolkit for brands to help them respond to the cost of living crisis - to help them ‘race to the top’. ITV's first webinar of 2023 features:
Dr Grace Kite, industry econometrics expert
Clare Miller, Editor of the Martin Lewis Money Show
Caroline Clear, ITV Client Strategy Controller
Chris Goldson, Director, Commercial Marketing
Together they discuss newly commissioned research exploring what ‘value’ means to consumers, tips from ITV’s editorial teams on finding a tone of voice that resonates, and a new budget planning tool for brands.
