As the UK home of premium free-to-air sport, ITV now features more scale, variety and relevance than ever before—from FIFA World Cup USA to the Six Nations, Racing to Darts, EFL Football to LIV golf and much, much more. 

Watch the on-demand webinar where the ITV Media team will take you through what’s ahead and how ITV’s sport offering can work harder for you, and vitally, your clients. 

Watch The Webinar On-Demand

Want To Learn More?

Click below to download the deck that was presented during the ITV First Look Sport 2026 webinar.

If you're interested in some of the ITV Sport offerings you've seen in this webinar, please email sarah.mcbeath@itv.com.